{"id":10054539,"date":"2020-03-03T15:07:39","date_gmt":"2020-03-03T13:07:39","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=54539"},"modified":"2020-06-03T15:08:14","modified_gmt":"2020-06-03T13:08:14","slug":"branding-in-the-digital-age","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/branding-in-the-digital-age\/","title":{"rendered":"Branding in the digital age"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\\&#039;s thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">2018<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Stefan Reinprecht<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Orhan Kipcak<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\n                          <\/div>\n                          <div class=\"value fw-bold\">Media Design<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>The majority of first encounters with a brand take place via its digital presence on the web. For this reason it is important to integrate a digital-first mentality into the philosophy of the company. In light of this, branding in the digital age means being flexible, reacting to new interfaces to the public, and recognizing and exploiting opportunities which arise.<\/p>\n<p>The documentation of the work performed on a WKO project, the Talentcenter website, shows how a branding process develops in practice, and what lessons can be learned from it.<\/p>\n<p><a href=\"http:\/\/www.stefanreinprecht.at\" target=\"_blank\" rel=\"noopener noreferrer\">www.stefanreinprecht.at<\/a><\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                            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