{"id":10065011,"date":"2021-06-30T16:31:15","date_gmt":"2021-06-30T14:31:15","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=65011"},"modified":"2021-07-01T14:32:16","modified_gmt":"2021-07-01T12:32:16","slug":"packaging-design-2","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/packaging-design-2\/","title":{"rendered":"Packaging Design"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\\&#039;s Thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">2019<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Daniela Gr\u00fcneis<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Dietmar Mosbacher<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/dietmar-mosbacher\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=8091C6E156E23FFB\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">Doz. (FH)<\/p>\n                        <h6>Dietmar Mosbacher<\/h6>\n                            <p class=\"mb-1 hyphens\"> MSc<\/p>\n                        <p class=\"mb-0 hyphens\">\n              Head of Postgraduate Master&#8217;s Program &#8220;Visual Communication and Image Managament&#8221;\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>In order to evoke a certain impact on a costumer, an in-depth analysis of consumer perception is important. Thus, design and psychology are closely connected. In creating effective brand communication, a graphic designer needs to consider human perception in order to reach the consumer on an emotional level, and hence, purchases a product. The decision on what to buy is often made intuitively and within short time, especially with Fast Moving Consumer Goods. <\/p>\n<p>Two research questions are raised: First: To what extent does the design of the packaging of products in low price segments influence the consumer&rsquo;s will to purchase this specific product? And secondly: Are they willing to pay a higher price for products of the same quality if they come in a more appealing packaging than the competitor&rsquo;s? In order to answer these questions, the already existing products are investigated to make the new design stand out. <\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-content-image margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div  x-data=\"{ modal: false }\" >\n\n                    <div class=\"image-wrapper\">\n                        <picture>\n                        <source\n                media=\"(max-width: 520px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy-768x851.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                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https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid @if ($image_credit || $media_subtitle) mb-2 @endif @if ($lightbox) modal-trigger @endif\" @click=\"modal = !modal\" aria-expanded=\"false\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy.jpg\"\n        alt=\"Exploring the Video Essay (Copy)\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                    <p class=\"text-muted fst-italic\">Photo: \u00a9 FH JOANNEUM \/ Daniela Gr\u00fcneis<\/p>\n                                                                    <\/div>\n\n                                            <div\n                            class=\"modal-wrapper\"\n                            :class=\"{ 'active': modal }\"\n                        >\n                            <div\n                                class=\"backdrop\"\n                                x-show.transition.opacity.duration.600ms=\"modal\"\n                                @click=\"modal = false\"\n                                style=\"display: none;\"\n                            ><\/div>\n                            <button\n                                class=\"close-btn\"\n                                @click=\"modal = false\"\n                            >\n                                <svg class=\"fill\" id=\"icon-close\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"m308 256l193-194c15-14 15-37 0-51-14-15-37-15-51 0l-194 193-194-193c-14-15-37-15-51 0-15 14-15 37 0 51l193 194-193 194c-15 14-15 37 0 51 7 7 16 11 26 11 9 0 18-4 25-11l194-193 194 193c7 7 16 11 25 11 10 0 19-4 26-11 15-14 15-37 0-51z\"\/>\n<\/svg>                            <\/button>\n                            <div class=\"modal-panel\">\n                                <picture>\n           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srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1271px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/06\/exploring-the-video-essay-copy.jpg\"\n        alt=\"Exploring the Video Essay (Copy)\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10065010,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10065011"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":0,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10065011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/10065010"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=10065011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}