{"id":10065158,"date":"2021-07-01T14:48:35","date_gmt":"2021-07-01T12:48:35","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=65158"},"modified":"2021-07-01T15:57:14","modified_gmt":"2021-07-01T13:57:14","slug":"grotesque-cuteness","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/grotesque-cuteness\/","title":{"rendered":"Grotesque cuteness"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\\&#039;s Thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">2019<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Christina Cossee<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisors\n                          <\/div>\n                          <div class=\"value fw-bold\">Raphaela Egger, Josef Gr\u00fcndler<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/josef-gruendler\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=609E9028EC202432\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">Dr.<\/p>\n                        <h6>Josef Gr\u00fcndler<\/h6>\n                        <p class=\"mb-0 hyphens\">\n              University Lecturer (FH)\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>Cuteness and baby schema are essential terms in the life of many Japanese people. Apart from lifestyle-culture, it can also be found in various parts of public life. Characters influenced by baby schema are a crucial contribution to Japan&rsquo;s reputation of cuteness around the world. Over the course of the last 25 years more eccentric, grotesque mascots and collection figures gained popularity, in addition to the classic cute characters. This thesis deals with the influence of social changes associated with the decomposition of mere cuteness and the modern perception of women. <\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-content-image margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div  x-data=\"{ modal: false }\" >\n\n                    <div class=\"image-wrapper\">\n                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid @if ($image_credit || $media_subtitle) mb-2 @endif @if ($lightbox) modal-trigger @endif\" @click=\"modal = !modal\" aria-expanded=\"false\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg\"\n        alt=\"Grotesque cuteness 1\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                    <p class=\"text-muted fst-italic\">Photo: \u00a9 FH JOANNEUM \/ Michael Forster<\/p>\n                                                                    <\/div>\n\n                                            <div\n                            class=\"modal-wrapper\"\n                            :class=\"{ 'active': modal }\"\n                        >\n                            <div\n                                class=\"backdrop\"\n                                x-show.transition.opacity.duration.600ms=\"modal\"\n                                @click=\"modal = false\"\n                                style=\"display: none;\"\n                            ><\/div>\n                            <button\n                                class=\"close-btn\"\n                                @click=\"modal = false\"\n                            >\n                                <svg class=\"fill\" id=\"icon-close\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"m308 256l193-194c15-14 15-37 0-51-14-15-37-15-51 0l-194 193-194-193c-14-15-37-15-51 0-15 14-15 37 0 51l193 194-193 194c-15 14-15 37 0 51 7 7 16 11 26 11 9 0 18-4 25-11l194-193 194 193c7 7 16 11 25 11 10 0 19-4 26-11 15-14 15-37 0-51z\"\/>\n<\/svg>                            <\/button>\n                            <div class=\"modal-panel\">\n                                <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-2.jpg 2x\"\n            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class=\"image-wrapper\">\n                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid @if ($image_credit || $media_subtitle) mb-2 @endif @if ($lightbox) modal-trigger @endif\" @click=\"modal = !modal\" aria-expanded=\"false\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg\"\n        alt=\"Grotesque cuteness\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                    <p class=\"text-muted fst-italic\">Photo: \u00a9 FH JOANNEUM \/ Michael Forster<\/p>\n                                                                    <\/div>\n\n                                            <div\n                            class=\"modal-wrapper\"\n                            :class=\"{ 'active': modal }\"\n                        >\n                            <div\n                                class=\"backdrop\"\n                                x-show.transition.opacity.duration.600ms=\"modal\"\n                                @click=\"modal = false\"\n                                style=\"display: none;\"\n                            ><\/div>\n                            <button\n                                class=\"close-btn\"\n                                @click=\"modal = false\"\n                            >\n                                <svg class=\"fill\" id=\"icon-close\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"m308 256l193-194c15-14 15-37 0-51-14-15-37-15-51 0l-194 193-194-193c-14-15-37-15-51 0-15 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srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 968px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2021\/07\/grotesque-cuteness.jpg\"\n        alt=\"Grotesque cuteness\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    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