{"id":10070088,"date":"2022-01-18T16:14:11","date_gmt":"2022-01-18T14:14:11","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=70088"},"modified":"2022-01-25T16:51:39","modified_gmt":"2022-01-25T14:51:39","slug":"time-for-pleasure-deceleration-in-visual-communication","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/time-for-pleasure-deceleration-in-visual-communication\/","title":{"rendered":"Time for Pleasure"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\\&#039;s Thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">2020<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Anja Liedl <\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\n                          <\/div>\n                          <div class=\"value fw-bold\">Media Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Christoph Almasy<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/christoph-almasy\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=6428F97C9EB0D2AE\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                        <h6>Christoph Almasy<\/h6>\n                            <p class=\"mb-1 hyphens\"> BA<\/p>\n                        <p class=\"mb-0 hyphens\">\n              University Lecturer (FH)\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>The principle of the present age is to achieve more in less time. However, the continuing pursuit of acceleration is not a new phenomenon. For centuries we have been increasing the speed, for example in transportation and communications. In order to temporarily escape the rapid acceleration and to live more consciously so-called slow movements arose.<\/p>\n<p>This master&rsquo;s thesis tries to find out how deceleration can be conveyed in a contemporary way, visually and in terms of content. The works of philosopher Paul Virilio and sociologist Hartmut Rosa serve as a basis. Furthermore, deceleration is described as a reaction to increasing speed. Particularly, slow design and the conscious handling of time are discussed in more detail. Finally, an online communication campaign consisting of videos and photos was realized for Piccantino, an online retailer selling spices and herbs. According to the motto &ldquo;Time for Pleasure&rdquo; the campaign aims to communicate und visualize the conscious enjoyment (not only) of food.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-16.jpg\"\n        alt=\"Zeit f\u00fcr Genuss\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Media Design <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17-1536x1025.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17-1536x1025.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-17.jpg\"\n        alt=\"Zeit f\u00fcr Genuss\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Media Design <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15-1536x1025.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15-1536x1025.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-15.jpg\"\n        alt=\"Zeit f\u00fcr Genuss\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Media Design <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/vorlage-cms-master-copy-18.jpg\"\n        alt=\"Zeit f\u00fcr Genuss\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Media Design <\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10070079,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10070088"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":0,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10070088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/10070079"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=10070088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}