{"id":10070329,"date":"2022-01-25T16:06:13","date_gmt":"2022-01-25T14:06:13","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=70329"},"modified":"2022-01-25T16:49:27","modified_gmt":"2022-01-25T14:49:27","slug":"reworked-branding-a-start-up-tailors-shop","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/reworked-branding-a-start-up-tailors-shop\/","title":{"rendered":"REWORKED \u2013 Branding a start up tailor\u2019s shop"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2021<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Lukas Diernberger<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Daniel Perraudin <\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>This bachelor&rsquo;s thesis gives a detailed insight into the design process of a corporate design for a young, emerging business. The author light on the different inspirations that came into place and the principles on which this one- woman-company builds to form a strong brand and guarantee a successful launch into the market. The client&rsquo;s desire to promote and exemplify the sustainable production of clothing and lifestyle were key requirements to weigh in on every design decision made during the process from start to finish. The goal is to live up to these standards and manage the company sustainably.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-content-image margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div  x-data=\"{ modal: false }\" >\n\n                    <div class=\"image-wrapper\">\n                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3-768x747.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3-768x747.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 771px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 771px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 771px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid @if ($image_credit || $media_subtitle) mb-2 @endif @if ($lightbox) modal-trigger @endif\" @click=\"modal = !modal\" aria-expanded=\"false\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png\"\n        alt=\"REWORKED \u2013 Branding eines Start-up-Schneidereiunternehmens 1\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                    <p class=\"text-muted fst-italic\">Photo: \u00a9 FH JOANNEUM \/ Information Design<\/p>\n                                                                    <\/div>\n\n                                            <div\n                            class=\"modal-wrapper\"\n                            :class=\"{ 'active': modal }\"\n                        >\n                            <div\n                                class=\"backdrop\"\n                                x-show.transition.opacity.duration.600ms=\"modal\"\n                                @click=\"modal = false\"\n                                style=\"display: none;\"\n                            ><\/div>\n                            <button\n                                class=\"close-btn\"\n                                @click=\"modal = false\"\n                            >\n                                <svg class=\"fill\" id=\"icon-close\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"m308 256l193-194c15-14 15-37 0-51-14-15-37-15-51 0l-194 193-194-193c-14-15-37-15-51 0-15 14-15 37 0 51l193 194-193 194c-15 14-15 37 0 51 7 7 16 11 26 11 9 0 18-4 25-11l194-193 194 193c7 7 16 11 25 11 10 0 19-4 26-11 15-14 15-37 0-51z\"\/>\n<\/svg>                            <\/button>\n                            <div class=\"modal-panel\">\n                                <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3-768x747.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3-768x747.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png 2x\"\n            \/>\n                    <source\n                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        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-3.png\"\n        alt=\"REWORKED \u2013 Branding eines Start-up-Schneidereiunternehmens 1\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-content-image margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div  x-data=\"{ modal: false }\" >\n\n                    <div class=\"image-wrapper\">\n                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 621px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 621px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 621px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 621px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid @if ($image_credit || $media_subtitle) mb-2 @endif @if ($lightbox) modal-trigger @endif\" @click=\"modal = !modal\" aria-expanded=\"false\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png\"\n        alt=\"REWORKED \u2013 Branding eines Start-up-Schneidereiunternehmens\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                    <p class=\"text-muted fst-italic\">Photo: \u00a9 FH JOANNEUM \/ Information Design<\/p>\n                                                                    <\/div>\n\n                                            <div\n                            class=\"modal-wrapper\"\n                            :class=\"{ 'active': modal }\"\n                        >\n                            <div\n                                class=\"backdrop\"\n                                x-show.transition.opacity.duration.600ms=\"modal\"\n                                @click=\"modal = false\"\n                                style=\"display: none;\"\n                            ><\/div>\n                            <button\n                                class=\"close-btn\"\n                                @click=\"modal = false\"\n                            >\n                                <svg class=\"fill\" id=\"icon-close\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"m308 256l193-194c15-14 15-37 0-51-14-15-37-15-51 0l-194 193-194-193c-14-15-37-15-51 0-15 14-15 37 0 51l193 194-193 194c-15 14-15 37 0 51 7 7 16 11 26 11 9 0 18-4 25-11l194-193 194 193c7 7 16 11 25 11 10 0 19-4 26-11 15-14 15-37 0-51z\"\/>\n<\/svg>                            <\/button>\n                            <div class=\"modal-panel\">\n                                <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png 2x\"\n            \/>\n                    <source\n                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            <source\n                media=\"(max-width: 621px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/reworked-branding-eines-start-up-schneidereiunternehmens-2.png\"\n        alt=\"REWORKED \u2013 Branding eines Start-up-Schneidereiunternehmens\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10070327,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10070329"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":0,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10070329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/10070327"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=10070329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}