{"id":10070343,"date":"2022-01-25T16:45:40","date_gmt":"2022-01-25T14:45:40","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=70343"},"modified":"2022-04-19T15:42:24","modified_gmt":"2022-04-19T13:42:24","slug":"unisono-%e2%88%92-the-redesign-of-a-visual-identity","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/unisono-%e2%88%92-the-redesign-of-a-visual-identity\/","title":{"rendered":"UNISONO &#8211; The redesign of a visual identity"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2020<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Theresa Dachauer<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Tomislav Bobinec<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/tomislav-bobinec\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=F7EDC979B0CED893\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                        <h6>Tomislav Bobinec<\/h6>\n                        <p class=\"mb-0 hyphens\">\n              Lecturer (FH)\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>This bachelor&rsquo;s thesis documents the creation of the corporate redesign for the company of the Dachauer family and gives general insights into the field of corporate design. The goal of the redesign consists of creating a consistent design for the variety of the company&rsquo;s products . Based on the analysis of the current design, it was possible to determine problematic areas and to define requirements for the redesign. The subsequently created corporate design is summarised and specified in a style guide.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-5-768x512.jpg 2x\"\n            \/>\n                    <source\n                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class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-4.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-4-768x525.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-4-768x525.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-4-1024x700.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-4-1024x700.jpg, 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src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-4.jpg\"\n        alt=\"UNISONO \u2212 Redesign einer visuellen Identit\u00e4t 3\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-768x608.jpg 2x\"\n            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                              <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1900px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/unisono-e28892-redesign-einer-visuellen-identitaet-3.jpg\"\n        alt=\"UNISONO \u2212 Redesign einer visuellen Identit\u00e4t 2\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    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