{"id":10070355,"date":"2022-01-25T17:22:09","date_gmt":"2022-01-25T15:22:09","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=70355"},"modified":"2022-01-25T17:24:16","modified_gmt":"2022-01-25T15:24:16","slug":"regionality-as-a-success-factor","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/regionality-as-a-success-factor\/","title":{"rendered":"Regionality as a success factor"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2020<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Leonora Bunjaku<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Tomislav Bobinec<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/tomislav-bobinec\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=F7EDC979B0CED893\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                        <h6>Tomislav Bobinec<\/h6>\n                        <p class=\"mb-0 hyphens\">\n              Lecturer (FH)\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>Regionalit&auml;t, Nachhaltigkeit und gesunde Ern&auml;hrung liegen im Trend. Der Wertewandel der Gesellschaft ist pr&auml;sent, und immer mehr Menschen werden sich der Vorteile f&uuml;r die Gesundheit und vor allem f&uuml;r die Umwelt bewusst. Die relevantesten Faktoren f&uuml;r die Kaufentscheidung der &Ouml;sterreicher:innen bei Lebensmitteln sind nach neuer Erkenntnis neben Preis und Qualit&auml;t die Herkunft eines Produkts.<\/p>\n<p>Saisonale Produkte aus der Umgebung werden oft mit Qualit&auml;t und gutem Geschmack verbunden. Der Markt birgt noch viel Potenzial, und die Nachfrage nach regionalen Lebensmitteln steigt, was eine Gegenbewegung zur Globalisierung darstellt. Diese Bachelorarbeit beinhaltet ein Konzept und die Umsetzung eines Corporate Design f&uuml;r die Pflanzen- und Gem&uuml;semanufaktur &bdquo;Rein gmiaslich&ldquo;. Die Gem&uuml;semanufaktur besteht aus zwei motivierten Hobby-Gem&uuml;sebauern aus Graz-Umgebung, die mit ihrem Vorhaben in ihrer Gemeinde positiven Anklang finden. F&uuml;r eine ordentliche sowie zeitgem&auml;&szlig;e Kommunikation nach au&szlig;en wird ein entsprechendes Erscheinungsbild geschaffen, um in weiterer Folge den Wiedererkennungswert zu st&auml;rken und Konsumbewusstsein zu vermitteln.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            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srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/erfolgsfaktor-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/erfolgsfaktor-5-768x576.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/erfolgsfaktor-5-768x576.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/erfolgsfaktor-5-1024x768.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/erfolgsfaktor-5-1024x768.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/erfolgsfaktor-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1280px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/erfolgsfaktor-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/01\/erfolgsfaktor-5.jpg 2x\"\n            \/>\n                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