{"id":10072601,"date":"2022-03-22T16:48:09","date_gmt":"2022-03-22T14:48:09","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=72601"},"modified":"2022-03-22T16:56:32","modified_gmt":"2022-03-22T14:56:32","slug":"how-to-visual-merchandising","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/how-to-visual-merchandising\/","title":{"rendered":"How to: Visual Merchandising."},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2020<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Raphael Schmidt<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Erika Th\u00fcmmel <\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/erika-thuemmel\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=A4D0B30E7C6C92C4\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">FH-Prof. Dipl.-Rest<\/p>\n                        <h6>Erika Th\u00fcmmel<\/h6>\n                        <p class=\"mb-0 hyphens\">\n              University Lecturer (FH)\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>This bachelor&rsquo;s thesis offers an overview of the emergence, functionality as well as the profit and application of visual merchandising. The focus of this work is the explanation and presentation of the different advertising and design principles that are relevant in the field of optical sales promotion. These are visually illustrated giving examples. For people without prior knowledge in the field of visual merchandising, this work serves as a reference to lay the foundation for a successful sale and to optimize the shopping experience and customer satisfactio<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                     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srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-5.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-5.jpg\"\n        alt=\"How to: Visual Merchandising. 3\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 384px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3-768x1151.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3-768x1151.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3-684x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 684px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3-684x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3-1025x1536.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1025px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3-1025x1536.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1335px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-3.jpg\"\n        alt=\"How to: Visual Merchandising. 1\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 384px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-2-768x1151.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-2-768x1151.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-2-684x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 684px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-2-684x1024.jpg, 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                                                                              <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 384px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6-768x1151.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6-768x1151.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6-684x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 684px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6-684x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6-1025x1536.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1025px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6-1025x1536.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1335px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/03\/how-to-visual-merchandising-6.jpg\"\n        alt=\"How to: Visual Merchandising. 4\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 FH JOANNEUM \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10072593,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10072601"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":0,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10072601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/10072593"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=10072601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}