{"id":10076850,"date":"2022-09-22T12:11:06","date_gmt":"2022-09-22T10:11:06","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=76850"},"modified":"2022-09-22T12:11:06","modified_gmt":"2022-09-22T10:11:06","slug":"music-to-the-eyes","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/music-to-the-eyes\/","title":{"rendered":"Music to the eyes"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2020<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Thomas Jeindl<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major\n                          <\/div>\n                          <div class=\"value fw-bold\">Media Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Patrick Sturm<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><div class=\"module-migration-intro-text\">\n<p class=\"field-migration-intro_textfield\">\n<p>Music video is a widely used term in the film and media industry. Since the development of the Internet and the resulting video platforms, it has become an indispensable part of our times. But how relevant are these videos for our society? <\/p>\n<\/p>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>Since the beginning of the 20th century, attempts have been made to combine music with film, not only to show the artists behind it but also to underline the emotions of the song. The entertainment of the audience is another aspect of these films. Music videos can be sad, make someone laugh, or have a socially relevant message. The author gives an overview of the creation, development, and production of music videos. The effects and benefits of the videos are discussed in more detail. Part of the bachelor&rsquo;s thesis relates to a project assignment. For this purpose, a music video was produced for the Austrian band Plusminus.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2-768x480.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2-768x480.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2-1024x640.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2-1024x640.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2-1536x960.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2-1536x960.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-2.jpg\"\n        alt=\"Music To The Eyes 1\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-scaled.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-768x480.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-768x480.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-1024x640.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-1024x640.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-1536x960.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-1536x960.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-2048x1280.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-2048x1280.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-3-scaled.jpg\"\n        alt=\"Music To The Eyes 2\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4-768x480.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4-768x480.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4-1024x640.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4-1024x640.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4-1536x960.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4-1536x960.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-4.jpg\"\n        alt=\"Music To The Eyes 3\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5-768x480.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5-768x480.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5-1024x640.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5-1024x640.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5-1536x960.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5-1536x960.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/music-to-the-eyes-5.jpg\"\n        alt=\"Music To The Eyes 4\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":10076841,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10076850"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":0,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10076850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/10076841"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=10076850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}