{"id":10076889,"date":"2022-09-22T12:18:15","date_gmt":"2022-09-22T10:18:15","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=76889"},"modified":"2022-09-22T12:18:15","modified_gmt":"2022-09-22T10:18:15","slug":"moving-brands","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/moving-brands\/","title":{"rendered":"Moving Brands"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institut<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2020<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Kristina Reischl<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major\n                          <\/div>\n                          <div class=\"value fw-bold\">Media Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Patrick Sturm<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><div class=\"module-migration-intro-text\">\n<p class=\"field-migration-intro_textfield\">\n<p>In the digital era, which is dominated by moving pictures, the relevance of flexible dynamic design systems, with a prospective focus on the field of corporate motion &#8211; away from classic commercials &#8211; increases.<\/p>\n<\/p>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>With the increasing trend of time-based media, motion design is becoming more relevant as an essential element of corporate identity&mdash;and hence in the fields of brand communication, respectively design. This bachelor&rsquo;s thesis discusses the relevance of the discipline of motion design within the scope of visual brand design. It deals with the communication of brand values by means of motion design, as well as with the integration of corporate motion into a holistic visual system. Based on the aspects discussed in the theoretical part, the visual identity for issyrey studio, which integrates motion as an essential element, was created as a workpiece.  <\/p>\n<p><a href=\"https:\/\/www.kristinareischl.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.kristinareischl.com<\/a><\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-5.jpg\"\n        alt=\"Moving Brands 4\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-6-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-6-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-6-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-6-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-6-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-6-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-6.jpg 2x\"\n            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        srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-7.jpg\"\n        alt=\"Moving Brands 6\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-8.jpg\"\n        alt=\"Moving Brands 7\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-9.jpg\"\n        alt=\"Moving Brands 8\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2-768x432.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2-768x432.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2-1024x576.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2-1024x576.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2-1536x864.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2-1536x864.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1920px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-2.jpg\"\n        alt=\"Moving Brands 1\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3-768x461.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3-768x461.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3-1024x614.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3-1024x614.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3-1536x922.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3-1536x922.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2022\/09\/moving-brands-3.jpg\"\n        alt=\"Moving Brands 2\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Information Design<\/p>\n                                                                            <\/div>\n                                                               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                          <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":10076871,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10076889","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"prm.fh-joanneum\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.fh-joanneum.at\/en\/project\/moving-brands\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"FH JOANNEUM\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Moving Brands - FH JOANNEUM\" \/>\n\t\t<meta property=\"og:url\" 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