{"id":10083757,"date":"2023-05-22T14:31:40","date_gmt":"2023-05-22T12:31:40","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=83757"},"modified":"2023-05-22T14:37:32","modified_gmt":"2023-05-22T12:37:32","slug":"quiet-is-the-new-loud","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/quiet-is-the-new-loud\/","title":{"rendered":"Quiet is the new loud."},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2022<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Edda Gallowitsch<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Konrad Baumann<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/konrad-baumann\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=1324821130D70CD0\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">FH-Prof. DI Dr.<\/p>\n                        <h6>Konrad Baumann<\/h6>\n                        <p class=\"mb-0 hyphens\">\n              Senior Lecturer (FH)\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>Design is omnipresent. Wherever you look, messages are conveyed and brands or products are advertised. While some content can be perceived clearly at first glance, others first have to be analyzed and extracted due to an excess of stimuli. In these cases, we talk about screaming, loud designs that attract the attention of the recipient, but are often difficult to interpret. <\/p>\n<p>As a counterreaction to the overloaded and loud design of the 1990s, the popularity of minimalism as the ultimate tool for information reduction in advertising and corporate design has increased significantly over the past thirty years. Since minimalism is not synonymous with restrained design, a new field opens up here: that of quiet design. The present thesis deals with the eponymous criteria of this design discipline and describes the effect they have on the target group of the middle class on the basis of an exploratory qualitative study.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-768x497.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-768x497.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-1024x663.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-1024x663.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1328px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1328px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy.png\"\n        alt=\"Creating inklusive digital experiences (Copy)\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Edda Gallowitsch \/ Communication Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3-768x512.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3-768x512.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3-1024x683.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3-1024x683.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1440px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1440px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-3.png\"\n        alt=\"Creating inklusive digital experiences (Copy) 2\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Edda Gallowitsch \/ Communication Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4-768x512.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4-768x512.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4-1024x683.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4-1024x683.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1440px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1440px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4.png, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/creating-inklusive-digital-experiences-copy-4.png\"\n        alt=\"Creating inklusive digital experiences (Copy) 3\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Edda Gallowitsch \/ Communication Design<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10083752,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10083757","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Since minimalism is not synonymous with restrained design, a new field opens up here: that of quiet design.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Tina Stadler\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.fh-joanneum.at\/en\/project\/quiet-is-the-new-loud\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"FH JOANNEUM\" \/>\n\t\t<meta property=\"og:type\" 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