{"id":10083884,"date":"2023-05-24T11:28:24","date_gmt":"2023-05-24T09:28:24","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=83884"},"modified":"2023-05-24T11:54:36","modified_gmt":"2023-05-24T09:54:36","slug":"loesungsvorschlaege-fuer-unser-uebertriebenes-konsumverhalten","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/loesungsvorschlaege-fuer-unser-uebertriebenes-konsumverhalten\/","title":{"rendered":"Solutions for Consumerism, for Communication Designers and Consumers"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2022<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Luca Monnerjan<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Sigrid B\u00fcrstmayr<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>At first glance, it seems obvious that the primary reason for the current problem of overconsumption are the consumers themselves. This Bachelor&rsquo;s Thesis explores to what extent communication designers are partly responsible for the problem in comparison. It tries to find solutions and impulses for behavioural changes for both points of view. The author of this Bachelor&rsquo;s Thesis explores the connection between consumer culture and design and shows how visual elements are used in design to achieve certain goals.<\/p>\n<p>These techniques are applied in a practical part within the framework of a fictitious advertising campaign that aims to raise awareness of consumerism. As a conclusion it can be said that both designers and consumers are in important positions to mitigate the problem of consumerism. Design is an important tool to inspire consumers to alternative, sustainable consumption.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1500px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1500px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-3.jpg\"\n        alt=\"Brand Storytelling im Social Business (Copy) 2\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Luca Monnerjan \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1500px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1500px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy.jpg\"\n        alt=\"Brand Storytelling im Social Business (Copy)\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Luca Monnerjan \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1400px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1400px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-2.jpg\"\n        alt=\"Brand Storytelling im Social Business (Copy) 1\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Luca Monnerjan \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1500px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1500px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/brand-storytelling-im-social-business-copy-5.jpg\"\n        alt=\"Brand Storytelling im Social Business (Copy) 4\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Luca Monnerjan \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10083872,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10083884"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":0,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10083884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/10083872"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=10083884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}