{"id":10084104,"date":"2023-05-30T16:24:05","date_gmt":"2023-05-30T14:24:05","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=projects&#038;p=84104"},"modified":"2023-06-01T14:14:22","modified_gmt":"2023-06-01T12:14:22","slug":"rhetoric-as-graphic-design-element","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/rhetoric-as-graphic-design-element\/","title":{"rendered":"Rhetoric as Graphic Design Element"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis \n                          <\/div>\n                          <div class=\"value fw-bold\">2022<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author\n                          <\/div>\n                          <div class=\"value fw-bold\">Judith Kaltenbrunner<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major\n                          <\/div>\n                          <div class=\"value fw-bold\">Interaction Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Stefanie Egger<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>For anyone who may think figures of speech are a purely linguistic matter, this Bachelor&rsquo;s Thesis is meant to show the opposite. Literature research on rhetorical figures, graphic design, and the connection between these two areas provides valuable findings. These concern the question if and how far figures of speech can be translated into the graphic realm. Translation attempts and practical experiments prove that the transfer into the visual is possible. Rhetorical figures can lend an enormous impact to graphic designs, which is why graphic designers can effectively apply visual stylistic figures to conception and design practice.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6-768x510.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6-768x510.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6-1024x679.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6-1024x679.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6-1536x1019.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6-1536x1019.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-6.jpg\"\n        alt=\"Rhetorik als Grafikdesign-Element 4\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Judith Kaltenbrunner \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5-768x510.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5-768x510.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5-1024x680.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5-1024x680.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5-1536x1020.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5-1536x1020.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-5.jpg\"\n        alt=\"Rhetorik als Grafikdesign-Element 3\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Judith Kaltenbrunner \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3-768x510.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3-768x510.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3-1024x680.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3-1024x680.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3-1536x1020.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3-1536x1020.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-3.jpg\"\n        alt=\"Rhetorik als Grafikdesign-Element 1\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Judith Kaltenbrunner \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2-768x510.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2-768x510.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2-1024x680.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2-1024x680.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2-1536x1020.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2-1536x1020.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2023\/05\/rhetorik-als-grafikdesign-element-2.jpg\"\n        alt=\"Rhetorik als Grafikdesign-Element\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Judith Kaltenbrunner \/ Information Design<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10084083,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10084104"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":0,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/10084104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/10084083"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=10084104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}