Internationalization Project
Integrated course, 3.00 ECTS
Course content
• Types of international cooperation
• Business environment analysis and search for commercial partnership
• Country and site assessment for internationalization strategies
• Intercultural understanding, conflict management and mediation
• Strategic significance of the southeastern neighboring countries
• Case studies and guest lecturers
Learning outcomes
After successfully completing the course, students are able to:
• Assess the different types of international activities in terms of their dissimilarities and influences
• Accompany international cooperation
• Analyze and assess location advantages and location disadvantages
• Evaluate business processes in interaction with international activities
Recommended or required reading and other learning resources / tools
Literature:
Lecture notes; handouts; Keuper, Schunk, Bartl: Internationalisierung deutscherUnternehmen, Strategien, Instrumente und Konzepte für den Mittelstand; Kruse: Internationalisierung der Absatzmärkte für Kleine und Mittelständische Unternehmen; Schmid: Strategien der Internationalisierung: Fallstudien und Fallbeispiele
Mode of delivery
Lectures and tutorials
Prerequisites and co-requisites
Engineering Management 1 and 2
Assessment methods and criteria
Written and/or oral exams / Project works