Marketing

Course content

Introduction to marketing, consumer habits, market research, structuring product and service, emphasis on 'direct marketing'

Learning outcomes

Graduates acquire knowledge of marketing, business management and presentation skills, areas that are essential for a successful professional development afterwards.

Recommended or required reading and other learning resources / tools

BOOKS: Meffert, H., Marketing; Kotler-Bliemel, Marketing-Managment

Mode of delivery

1 ECTS lecture, 1 ECTS tutorial

Prerequisites and co-requisites

BUS1

Assessment methods and criteria

L: grading based on final exam; T: grading based on assignments