Integrated course, 2.00 ECTS
Introduction to marketing, consumer habits, market research, structuring product and service, emphasis on 'direct marketing'
Graduates acquire knowledge of marketing, business management and presentation skills, areas that are essential for a successful professional development afterwards.
Recommended or required reading and other learning resources / tools
BOOKS: Meffert, H., Marketing; Kotler-Bliemel, Marketing-Managment
Mode of delivery
1 ECTS lecture, 1 ECTS tutorial
Prerequisites and co-requisites
Assessment methods and criteria
L: grading based on final exam; T: grading based on assignments