Industrial Management

Presentation & Moderation

Tutorial, 2.00 ECTS


Course content

• Presentation techniques (Target audience analysis, goals, how to structure a presentation, visualising content and use of visuals, media)
• How to present oneself (effective elements, dealing with questions, objections, disturbances and gaffes)
• Moderation (role and function of the moderator, roles of group members and their interventions, how to interact, phases in moderation, structural plan, leading a meeting)
• Basic attitudes and values, methods and materials of the meta plan technique

Learning outcomes

The students are able to
• define and formulate common goals
• apply presentation techniques
• devise presentations with the target audience in mind and deliver them effectively
• correctly apply the methods and materials of the meta planning technique
• moderate groups purposefully using meta planning
• lead negotiations, meeting and moderate events
• self-reflect on communicative processes
• understand transactional analysis and group dynamics
• identify and quantify communication disturbances
• categorise communication in companies (internal, external, formal, informal).
• describe specific communication traps in contemporary professional life and analyse a discussion critically by means of one's own personal experience
• Purposefully implement verbal, non-verbal and interactive communication skills
• Analyse communication from a meta-level perspective and apply it with care and consideration in the work place

Recommended or required reading and other learning resources / tools

• Glasl: Konfliktmanagement
• Hierhold: Sicher präsentieren, wirksamer vortragen
• Klebert: Kurzmoderation
• Stewart: Die Transaktionsanalyse
• Watzlawick: Menschliche Kommunikation
• Schutz von Thun, Ruppel & Stramann: Kommunikationspsychologie für

The lecturer agrees to pass on an updated list of recommended literature to the students in accordance with the syllabus.
• Journal of Communication Management
• Praxis Kommunikation

Mode of delivery


Prerequisites and co-requisites


Assessment methods and criteria

Exam and continuous assessment