Corporate Management 2 (Strategic Management)

Course content

• Theoretical and conceptual basic principles of strategic management
• Decision making and game-based theory
• Descriptuve vs. Prescriptive strategic approaches
• Phase model of the prescriptive strategic process: analysis, development, implementation, checks
• Instruments of strategic management
• Business crises and restructuring

Learning outcomes

Students are able to
• illustrate the relevance of game theory-based models for strategic behaviour.
• explain what the terms "strategy", "strategic planning" or "strategic management" actually mean.
• apply the phases and main activities found in a prescriptive strategic process.
• derive at which levels and with which elements strategic corporate management actually takes place.
• apply the instruments of strategic corporate management as done in practice.
• explain the correlation between strategic corporate management and company crises - and remdying them (restructuring).

Recommended or required reading and other learning resources / tools

Books:
• Macharzina: Unternehmensführung
• Lombriser/Abplanalp: Strategisches Management
• Hungenberg: Strategisches Management in Unternehmen
• Welge/Al-Laham: Strategisches Management

The lecturer agrees to pass on an updated list of recommended literature to the students in accordance with the syllabus.
Journals:
Harvard Business Review

Mode of delivery

Integrated lecture

Prerequisites and co-requisites

Business Administration, Management Accounting, Marketing 1 and 2

Assessment methods and criteria

Exam and continuous assessment