Information Design

Creative Writing 1

Seminar, 2.00 ECTS


Course content

Professional writing is a craft that can be learned. This is the motto of the seminar. Based upon the question of what constitutes a (good) text, the seminar systematically shows various ways of composing a text and the rules accordingly applied. Besides the analysis of sample texts and discussions on different writing styles and genres emphasis lies on writing own texts. Additionally, an overview of proof-reading and editorial work is given. Focus also lies on descriptions of themselves and others and on project presentations. Aims: Students should get an understanding of what makes a good text. Hereby focus lies on the balance between form, style and content: students learn to assess different communication situations correctly and to chose the adequate focus in form, style and content.

Learning outcomes

Generation and Preparation of Content

Recommended or required reading and other learning resources / tools

Baumert, Andreas: Professionell texten. Grundlagen, Tipps und Techniken. 2. Auflage. München: dtv, 2008.
Clark, Roy Peter: Die 50 Werkzeuge für gutes Schreiben. Handbuch für Autoren, Texter und Journalisten. Berlin: Autorenhaus Verlag, 2009.
Dudenredaktion (Hrsg.): Duden. Die deutsche Rechtschreibung. 25. völlig neu bearbeitete und erweiterte Auflage. Mannheim: Dudenverlag, 2008.
Fasel, Christoph: Textsorten. Konstanz: UVK, 2008.
Förster, Hans-Peter: Texten wie ein Profi. 11. Auflage. Frankfurt: F.A.Z.-Institut für Management-, Markt- und Medieninformationen, 2010.
Häusermann, Jürg: Journalistisches Texten. Sprachliche Grundlagen für professionelles Informieren. Konstanz: UVK, 2001.
Heiser, Albert: Bullshit Bingo. Storytelling für Werbetexte. Berlin: Creative Game Verlag, 2009.
Lehmanski, Dirk und Michael Braun (Hrsg.): Das Schreibbuch. Das Handbuch für alle, die professionell schreiben. 2. Auflage. Waltrop: ISB-Verlag, 2009.

Mode of delivery

Lecture, presentations, individual work, small group work; work in editorial teams

Assessment methods and criteria

Assessment of written works, tests