Information Design

Creative Writing 2

Seminar, 2.00 ECTS

 

Course content

The second part of the course "creative texting" presents various tools and methods for the development and refinement of an individual style in writing and texting. Practical examples taken from journalism and literature help to demonstrate how to discard unnecessary verbal ballast, how to breathe new life into sterile texts, how to tell things instead of just listing them, how to expand or to compress information. The content of the course focuses on micro-narratives, on texts for personal presentation and product depiction. Special editorial projects will concentrate on the text forms necessary for Social Media, Blogs and a spectrum of marketing purposes. Targets: Enabling the students to identify stylistically problematic sequences within texts and to enhance them -
Training the students to understand the principles of textual coherence and cohesion. Enable them to analyze texts according to the criteria of coherence and cohesion and to rectify shortcomings in their own texts. Train students to compress complex information and to summarize in a compact manner (titles, slogans,captions, teasers, abstracts, summaries, promotion texts and advertising slogans) Teach students to recognize the different elements of a "story to apply them and to position them to maximum dramatic effect. Train the students to grasp the difference between telling a story through its facts instead of simply listing the latter (snapshots, webcams). Enable students to analyze complex texts and to apply this skill in their own texts. Teaching students how to textually expand information and how to structure long texts coherently with the help of narrative techniques.

Learning outcomes

Generation and Preparation of Content

Recommended or required reading and other learning resources / tools

Baumert, Andreas: Professionell texten. Grundlagen, Tipps und Techniken. 2. Auflage. München: dtv, 2008.
Clark, Roy Peter: Die 50 Werkzeuge für gutes Schreiben. Handbuch für Autoren, Texter und Journalisten. Berlin: Autorenhaus Verlag, 2009.
Dudenredaktion (Hrsg.): Duden. Die deutsche Rechtschreibung. 25. völlig neu bearbeitete und erweiterte Auflage. Mannheim: Dudenverlag, 2008.
Fasel, Christoph: Textsorten. Konstanz: UVK, 2008.
Förster, Hans-Peter: Texten wie ein Profi. 11. Auflage. Frankfurt: F.A.Z.-Institut für Management-, Markt- und Medieninformationen, 2010.
Häusermann, Jürg: Journalistisches Texten. Sprachliche Grundlagen für professionelles Informieren. Konstanz: UVK, 2001.
Hanika, Iris & Stefanie Flamm (Hrsg.): Berlin im Licht. 24 Stunden Webcam. Frankfurt/M: Suhrkamp, 2003.
Heiser, Albert: Bullshit Bingo. Storytelling für Werbetexte. Berlin: Creative Game Verlag, 2009.
Lehmanski, Dirk und Michael Braun (Hrsg.): Das Schreibbuch. Das Handbuch für alle, die professionell schreiben. 2. Auflage. Waltrop: ISB-Verlag, 2009.
Linke, Angelika et al.: Studienbuch Linguistik. 5. erweiterte Auflage. Tübingen: Niemeyer, 2004.
Ortheil, Hanns-Josef: Schreiben dicht am Leben: Notieren und Skizzieren. Mannheim: Dudenverlag, 2012.
Porombka, Stephan: Kritiken Schreiben. Ein Trainingsbuch. Konstanz: UVK, 2006.
Porombka, Stephan: Schreiben unter Strom. Experimentieren mit Twitter, Blogs, Facebook & Co. Mannheim: Dudenverlag, 2012.
Schärf, Christian: Schreiben Tag für Tag. Journal und Tagebuch. Mannheim: Dudenverlag, 2012.
Schneider, Wolf: Deutsch für Kenner. Die neue Stilkunde. 5. Auflage. München: Piper, 2009.
Wehrli, Peter K.: Katalog von Allem. 1111 Nummern aus 31 Jahren. München:
Goldmann, 2000.

Mode of delivery

Lecture, presentations, individual work, small group work; work in editorial teams

Assessment methods and criteria

Assessment of written works, projects, homework, presentations, exam