Information Design

Visual Communication Basics

Project thesis, 7.00 ECTS

 

Course content

Analytical work on perception, basics of visual communication: conceptual drafting, drawing, photographic representation, artistic formulation, letter design and semiotics, nature studies, analogue and digital draft techniques, ethics of design, iconography, creativity

Learning outcomes

Basic knowledge of drafting methods, handicraft training

Recommended or required reading and other learning resources / tools

Piktogramme und Icons: Pflicht oder Kür, Hrg. Rayan Abdullah, Grundlagen der Typografie/Gavin Ambrose, Paul Harris, Annette Gevatter, Druckreif, Paul Renner, Die Kunst der Typographie, Emil Ruder, Typographie – ein Gestaltungslehrbuch, Ina Saltz, Typografie – 100 Prinzipien für die Arbeit mit Schrift, Helmut Schmid, Gestaltung ist Haltung

Mode of delivery

Project work in accordance with the supervisor

Prerequisites and co-requisites

None

Assessment methods and criteria

Active participation, project presentation and submission of project documents as defined by the supervisor