Information Design

Client-centred design

Seminar, 2.00 ECTS

 

Course content

Introduction to and consolidation in the field of visual communication by carrying out application-oriented competition projects. Students learn to professionally handle and realise client orders: logo design, corporate design, editorial design, type design, web design. They use new technologies such as laser cut and 3d print. Briefing, drafting, research into materials, working on topcis and content, quantification and quality management, time schedules, calculation and exclusive exploitation rights.

Learning outcomes

Processing and realising concrete pratical tasks, gaining basics in specific prgramming languages and their possible fields of application

Recommended or required reading and other learning resources / tools

Ina Saltz, Typografie – 100 Prinzipien für die Arbeit mit Schrift
Ulrike Felsing, Dynamische Erscheinungsbilder im kulturellen und öffentlichen Kontext; Irene van Mees, Dynamic Identities. How to create a living brand

Mode of delivery

Seminar

Assessment methods and criteria

Project and presentation