{"id":10000776,"date":"2024-03-20T13:09:57","date_gmt":"2024-03-20T11:09:57","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/?page_id=776"},"modified":"2024-03-20T13:09:57","modified_gmt":"2024-03-20T11:09:57","slug":"daniel-perraudin-ba","status":"publish","type":"page","link":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/after-graduation\/graduates\/daniel-perraudin-ba\/","title":{"rendered":"Daniel Perraudin, BA"},"content":{"rendered":"
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Jobtitle:<\/strong> Type & Graphic Designer
\nCompany:<\/strong> Capitale Design Studio<\/a> <\/p>\n

You started studying in 2003 – did you have a passion for typography from the beginning?<\/h5>\n

“I remember well that, relatively soon in my studies, I started drawing letters during class, at that time I had no idea how it actually worked. These sketches are really grotty. But I like to show them to the students at the beginning of my typography lectures so that they can see that we all start from nothing. At that time, however, I already noticed that I really enjoyed it and tried to develop my own formal language from it. These efforts culminated in my diploma thesis, for which I developed my own typeface. Today, Parka is the FH’s house font, and that’s where I’ve come full circle, so to speak.”<\/p>\n

What happened next for you after the diploma?<\/h5>\n

“I knew at that point that I was passionate about typography, so I started by developing my own typeface further – at that time it was only available in a regular cut, and I knew that, if I wanted to do something with it, it would have to be given many more characters and, above all, cuts. At the same time, I had to earn money first, so I looked for a permanent job at KMS in Munich in the corporate design\/typography department. But type development was permanently in my head, and after 2.5 years I applied for the Type and Media Master’s in The Hague.”<\/p>\n

Was it easy to get accepted there?<\/h5>\n

“Well, the application was quite a head over heels action. I realised when I was researching this Master’s that I only had two weeks left to apply, and then putting all the documents, certificates, portfolio etc. together alongside the actual work was extremely stressful for a short while. But I thought, I’ll just apply, it’ll be fine. In retrospect, that was totally presumptuous on my part because I didn’t know at the time that they were only offering 12 study places out of over 200 applicants. What a stroke of luck it was to be accepted there only became clear to me in retrospect.
\nThe Master’s was extreme in every respect, I don’t think I’ve ever worked so much in my life as I did there. We were all in this cocoon, we pushed each other, everyone felt driven by the collective – there was really only the academy during that time. I spent 24h a day just talking about writing, it was like a year-long bootcamp with a super high nerd potential!”<\/p>\n

What happened next for you after that?<\/h5>\n

“I first went to Leipzig for two years, worked independently on my own projects and with an office friend in the field of guidance & orientation systems. In 2015, I moved to Berlin and worked on several projects with my former student colleague Cora. This contact then deepened more and more, and in 2016 we said: let’s give the baby a name, and then we founded our joint office.”<\/p>\n

What is your core content focus in your company?<\/h5>\n

“Our focus is on typographically savvy design, so type always plays an important role. At its core, there are three main areas of content: editorial design, branding (we just redesigned the Karlsruhe University of Applied Sciences) and guidance and orientation systems. Type design is my own hobby besides my office work. I have published two typefaces so far, two more are to follow now – I think this passion will not let me go. And every now and then, I still think about going into type design completely, but we’ll see…”<\/p>\n

What do you find appealing about designing a guidance system?<\/h5>\n

“It depends on the possibilities: I appreciate it when a guidance system is very straight and very functional. That’s basically what we learned in the degree programme from the beginning, namely to break down a lot of information to its essence and to offer the right morsels at the right time. It is also fascinating that so many disciplines come together in a signage system: typography, architecture, space, psychology of perception… For example, on the one hand you have to be able to read plans, but on the other hand, you have to be able to develop a language for different places that fits the architecture and the history of the place.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Daniel Perraudin is a Type & Graphic Designer. He discovered his passion for typography during his bachelor’s degree.<\/p>\n","protected":false},"author":143,"featured_media":10000775,"parent":10000317,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"template-absolvent.blade.php","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/pages\/10000776"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/comments?post=10000776"}],"version-history":[{"count":0,"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/pages\/10000776\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/pages\/10000317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/media\/10000775"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/informationsdesign\/bachelor\/wp-json\/wp\/v2\/media?parent=10000776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}