Interaction Design

Leadership Lectures

Integrated course, 2.00 ECTS


Course content

Leadership and management qualities looking at selected examples. Seminars held by managers of agencies , heads of public relations and designers.
Language: English

Learning outcomes

The graduate will have acquired leadership qualities, detailed knowledge about self management, corporate management, acquisition, project management, business-friendly design processes, branding, advertising, CD and CI.

Recommended or required reading and other learning resources / tools

Books: „Marketing-Management“, Philip Kotler, Friedhelm Bliemel Schäffe
"Werbung ist Kunst" Michael Schirner;
"Die Werbung ist ein lächelndes Aas" Oliviero Toscani;
"Die Sprache des Neville Brody" Jon Wozencroft;
Martin Hartmann, Rüdiger Funk, Horst Nietmann: „Präsentieren. Präsentationen: zielgerichtet und adressatenorientiert.“

Mode of delivery


Prerequisites and co-requisites

Dependent on the respective course

Assessment methods and criteria

immanent examination character