Design & Research 1
Lecture, 1.00 ECTS
Lectures alternating with intense phases of research. Students research and work focused on the current developements in their focus. The aquainted knowledge should be transferred between topics and semesters
Comprehensive artistic and theoretic skills in the field of time-based media.
The graduate will have acquired leadership qualities, detailed knowledge about self management, corporate management, acquisition, project management, business-friendly design processes, branding, advertising, CD and CI.
The graduate will have acquired detailed knowledge about the state of the art of the international design discourse, will be able to actively take part in newsgroups and blogs as well as in public discussions and incorporate the gained knowhow into his/her own work. The graduate is familiar with the basics of scientific work and state of the art of research in design, and s/he can apply scientific methods to his/her own master thesis.
Recommended or required reading and other learning resources / tools
Books: Jeff Bellatoni, Matt Woolman: TYPE in MOTION – innovative digitale gestaltung
Bob Cotton/Rich Oliver „Understanding Hypermedia“
Robert Jacobson (ed.), „Information Design“, Cambridge, 1999
Isaac Victor Kerlow – „The Art of 3-D Computer Animation and Imaging“
John Wiley & Sons, 2003; James Foley et al. – „Computer Graphics, Principles and Practice“ von Foley
Addison Wesley, 2003; Alan Watt – “3D Computer Graphics”
Gene Youngblood: Expanded Cinema
Books: „Marketing-Management“, Philip Kotler, Friedhelm Bliemel Schäffe
"Werbung ist Kunst" Michael Schirner;
"Die Werbung ist ein lächelndes Aas" Oliviero Toscani;
"Die Sprache des Neville Brody" Jon Wozencroft;
Martin Hartmann, Rüdiger Funk, Horst Nietmann: „Präsentieren. Präsentationen: zielgerichtet und adressatenorientiert.“
Books: Laura Brendel:Design Research
Höger: Design Research: Strategy Setting to Face the Future
Krippendorff: The Semantic Turn
Journals: Create Digital Motion, Create Digital Music, Production Partner, E-Musician, Neural
Mode of delivery
Prerequisites and co-requisites
Knowledge of IT systems, basic knowledge of graphic, video and audio software; dependent on the respective course.
Assessment methods and criteria