The student is familiar with the most important legal issues of hygiene in spas, their technical prerequisites, and the operational realization. The students know what the specific prerequisites for rooms in spas are and what a spa friendly treatment area means.
The physical structure of spa pools, their high water and air temperature, as well as intensive use by customers, all favour the growth of various micro-organisms. Maintaining the water quality can be challenging as well. Many market researches showed that high hygiene standards belong to the corner stones of a spa.
Pool operators should ensure that the pool is being maintained at a standard as stipulated. It is the responsibility of pool operators to familiarize themselves with the standards of water quality in accordance with the following requirements. It has to be remembered that the regulatory environment for hygiene standards for example with respects to limits vary from country to country.
The content of the course will have to include items such as Recreational Water Illnesses (RWIs), infection control, user hygiene, cleansing of pool, equipment and pool surroundings, pool contamination, water quality management, air quality management, pool safety, and pool maintenance. Apart from pools also saunas, changing rooms, medical baths, and fitness areas have their own limits which will be discussed in the course.
It is not only hygiene and related techniques which play a major role in this course. It is also the rooms, their adaquate preparation and other prerequisites which enable them to serve as specific spa rooms serving for relaxation, treatment and fitness.
The course comprises aspects of spa operations such as:
- Customer Service (strategies and tactics to Improve Customer Service)
- Hiring Practices
- Internal Communications (Ways to improve communications between management and spa staff)
- Software and Technology
- Spa Equipment (maintaining and upgrading spa equipment )
- Spa procurement (equipment, products, and services for spas )
- Job descriptions
- Spa employee compensation (strategies and tactics for compensating and providing incentives to employees)
- Spa hiring practices
- Staff relations (learn how to handle the unique issues that arise between employees in a spa)
- Training (methods to train spa managers and therapists in business, customer service, and technical skills)
- Budgeting and financial management
Spa Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S1_08Markets, Trends and Innovations in Spa Industries 2 SWS4 ECTS
The course pays attention to the development of relevant markets (fitness, medical spa, cosmetics), detailed analyses of important spa markets (Europe, Asia, US), developments with respect to certain issues such as spa-architecture and trends of treatments. The course differentiates between various spa types (medical spa, beauty spa, fitness spa etc.) and different consumer groups. Another pillar of the lecture will be the consumer research with respect to the spa-goer's preferences and motivations.
This lecture pays very much attention to strategic aspects of spa management. Vision and mission statement as the raison d'etre of an organization specifies the field of activities of a company. The course will pay attention to the necessary tools and information which are necessary for that such as:
- to make use of market research for strategic planning
- how to set short- und and long-term objectives and how to achieve them
- how to select withing a number of different strategic opportunities
- how to implement and assesss objectives
- investment and break even analysis
Strategic and Operative Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S1_05Corporate Social Responsibility and Sustainability 2 SWS2 ECTS
The business environment of the hospitality industry has changed dramatically over the last years from a product- and shareholder-oriented to a service- and stakeholder-oriented business. The experiences of the global crises forced managers to acknowledge the limits of resources such as confidence between the different shareholders in order to reach corporate sustainability, which is the key long-term business success.
The course “Corporate Social Responsibility and Sustainability” introduces into the systemic relations between the main stakeholders of the hospitality and spa business on the local and the global level. It demonstrates the direct consequences of classical, shareholder-orientated management strategies for stakeholders and finally the rebound effects for the business itself. It introduces to strategies to minimize unwanted impacts of the business and to strengthen the main resources of the business. The most important CSR-related issues like ethical leadership, workplace health promotion, sustainable PR (CSR certification and sustainability reports) and social sponsoring and finally the management of environmental resources will be explained and discussed on the example of case studies.
Strategic and Operative Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S1_02Cross Cultural Selling and Marketing 2 SWS2 ECTS
The students understand the meanings of international marketing and cross cultural selling in hospitality and tourism related fields. The students learn how to marketing both hospitality / spa-related companies / products and health- and wellbeing related destinations. Students are prepared for multicultural tasks of selling products and services.
Strategic and Operative Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S1_04European Quality Management Systems 2 SWS2 ECTS
A quality management system is a system to direct and control an organization with regard to quality. Special attention will be put on a process orientation: The application of a system of processes within an organization, together with the identification and interactions of these processes, and their management to produce the desired outcome, can be referred to as
a “process approach”. The course will also focus on different phases with which quality management is to be installed such as quality planning, quality control, quality assurance and quality improvement. The course comprises as well theoretical approaches to the subjects as case studies and practical exercises. The theorie will encompass termes, definitions and instruments with which quality can be measured. The use-oriented approach trains how to write a process description or creating quality management handbook. Certifiable quality management systems will be presented such as ISO 9001:2008 or EFQM with special regard to those quality seals often used in the hotel and spa industry.
The course aim is to observe and evaluate the various attraction and visitor management methods. It discusses the role of tourism attraction in the co-creation, the importance of information management, and introduces various methods of how visitor attractions can be managed. The psychological elements of visitor management, such as perceptions, information processing, understanding, learning, commitments Interpretation are also considered.
This course aims to describe and discuss the process and factors of customer value along a series of cutting edge innovative tourism products. The theoretical background of consumer value creation and value co-creation will be highlighted with the focus on the tangible and intagible components of tourism services.
The so-called typical customer no longer exists and, thanks to the internet and the trend towards globalisation, consumers have more choices than ever before. This forces companies to invent new methods of interacting with customers to reduce costs and gain market share. Companies started to focus on who is buying rather than how many products and services can be sold.
Customer Relationship Management (CRM) is a relatively new expression which has only been in use since the early 1990s. There are several definitions to describe the nature of CRM; however, what they have in common though is the understanding that CRM is a strategic tool – used by organisations to manage their interactions with costumers.
This course considers the nature of the tourism and hospitality industry and discussed some of the approaches to managing people. It aims to recognize the importance of tourism and hospitality as an employment sector. Several models and theories concerned with human resource management are reviewed and how these might be applied to the tourism and hospitality sector.
Hospitality Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S2_11Trends and Challenges in Tourism and Hospitality Industry 2 SWS4 ECTS
The course builds on the knowledge students have acquired in the “Hospitality Management” course.
In times of rapid structural changes and highly competitive markets, this course focuses on gaining a comprehensive overview of the current trends and challenges of the international hospitality industry.
International Law in Tourism | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S2_16Law in European Union and Contracting 2 SWS2 ECTS
Applicable law, contract formation, performance, damages, labour and social security regulations, freedom to provide services, hygiene standards, harmonization of laws, directives
International Law in Tourism | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S2_17Travel and Tourism Law 2 SWS2 ECTS
International Management in Tourism | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_26Communication Management and New Media 1 SWS2 ECTS
The students get to know the different approaches of internal and external processes of corporate communication. New Media and Social Media trends and effects for social behaviour and business opportunities will be discussed. After the course the students will be able to decide which communication instrument is adequate to transport a certain message.
International Management in Tourism | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_25eTourism Business 2 SWS2 ECTS
The students get to know the main information technologies in tourism and the related issues, challenges and trends. Special fields of interest: Operations and distribution in eTourism, eHospitality, eTravel and eDestinations Management
International Management in Tourism | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_27Internationalization and Business Systems 1 SWS2 ECTS
The different varieties of business systems in the world.
The Role of Different State Types and Complementary Institutions in Constructing Homogenous Systems of Economic Coordination and Control.
The Impact of Internationalisation on National Business Systems and Firm Characteristics.
The international environment of the hospitality industry.
Market planning and entry.
Competitive strategy in the international hospitality industry.
International Management in Tourism | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_24Sales Management in Tourism 2 SWS3 ECTS
The students learn how to plan, develop and work with instruments of sales management. Different types of selling mechanism and politics will be discussed. A special focus is directed to sales management in tourism. Special points of interest are: selling of services, training of sales manager in tourism and controlling of sales activities.
Social Skills in International Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_20Communication and Presentation 2 SWS3 ECTS
The students get to know the principles of communication and it's usage in relation to both guests and colleagues but also people in general. After the course the students will be able to use current media for presenting, business related content in an adequate way. Self-confidence in presenting messages in different situations, rhetoric and expression skills will be trained.
Social Skills in International Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_19Complaint Management 2 SWS4 ECTS
This course explores hotel management’s attitudes and practices toward handling customer complaints within the hospitality industry. It considers the importance of complaint management as customers are fundamental to the success of any hospitality organization. If a guest’s problem is handled effectively, a guest complaint can be the key to increasing engagement and could turn a dissatisfied and unhappy guest into a satisfied one.
Social Skills in International Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_18Intercultural Communication in Tourism 2 SWS3 ECTS
This course focuses on the skills and techniques needed in intercultural communication. The goals of the course are to develop in students: 1) an understanding of themselves as cultural beings; 2) an understanding of their own culture; 3) an awareness of the validity of differing values; 4) appreciation of cultural difference; 5) experience in handling cultural difference, especially in tourism contexts; 6) facility in interpreting actions in many ways to facilitate cultural understanding; 7) understanding of different theories of cultural difference; 8) facility in the special intercultural skills required in the tourism industry. The course will therefore impart knowledge of theoretical models of intercultural communication, as well as increase awareness of how communication can be inhibited by cultural barriers.
Social Skills in International Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_23Leadership and Workplace Health Promotion 2 SWS3 ECTS
The overall aim of the course ist to explore the relationship between managerial leadership on the one hand and stress, health, and other health related outcomes among employees on the other.
Students knows about the influence of leadership on the health of employees and are able to develop measurments for a healthy work life. This includes also the topic "wok-life-balance"
Social Skills in International Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_22Reservation and Booking Systems 2 SWS4 ECTS
Students will get a theoretical input of various booking and reservation systems used in the hospitality and tourism industry. They will also be trained on how to use a technical CRM tool; Micros-Fidelio which is a leading IT solutions vendor and hosting provider for the hospitality industry.
Social Skills in International Management | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S3_21Staff Training 2 SWS4 ECTS
This course focuses on the strategies and tools that human resource professionals use to create organizational excellence by identifying high quality talent. Students are introduced to strategies to recruit high quality talent, and to develop systems that will provide the highest levels of both personal and professional development and growth within the organization.
Case studies and Business planning | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S4_29Business Planning and Entrepreneurship 2 SWS4 ECTS
Planning of a start up or a business expansion in the hotel and spa industry
Case studies and Business planning | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S4_30Financing and Yield Management 2 SWS3 ECTS
The aim of the subject is to improve the students' financial competencies and discusses the role of “asset management” in maximizing value for owners in the international hotel industry. Students will be introduced to yield management as a process of understanding consumer behaviour in order to maximize yield or profits of hospitality and tourism organisations
Case studies and Business planning | Integrierte Lehrveranstaltung (iL) | Coursecode: K_HSM_1490017_S4_28Project Management 2 SWS2 ECTS
Aim of this course is to enable the students to plan, to develop and to finishing successfully. Regarding this aim the students get to know the most adequate managing instruments, but also their opportunities and limitations. Furthermore planning and evaluation tools will be discussed. The lecture prepares the students for the final thesis-related project work.
Projekt work | Seminar (Se) | Coursecode: K_HSM_1490017_S4_31Thesis related Project Work 0 SWS20 ECTS
Independent planning and developing of a project work with special focus on the hospitality and/or spa-industry.
Projekt work | Seminar (Se) | Coursecode: K_HSM_1490017_S4_32Thesis related Project Work Supervision 1 SWS1 ECTS
Independent planning and developing of a project work with special focus on the hospitality and/or spa-industry.