International Industrial Management

Supply Chain Simulation

Seminar, 3.00 ECTS

 

Course content

Contents of the lecture:
Conducting a simulated company game (currently TOPSIM Logistics) with several groups of students, who act as companies competing against each other on the market.
The focal points of the simulation game are in the fields of logistics, purchasing, sales and production planning, as well as the impact on corporate success - especcially business parameters.
The students gain the following learning effects from the simulation game:
• Controlling the key functions of a virtual enterprise
• Making decisions involving risk and uncertainty
• Team and management communication

Language of instruction: English

Learning outcomes

The students are able to
• interpret the impact of decisions concerning logistics on the success of the company
• optimize a supply chain from a stategic and operative perspective
• analyse a company's economic performance based on its annual report.
• develop customer relations with instruments of CRM.
• systematically plan customer contact with the help of CRM methods.
• apply select Key Account Management tools.
• present company reports and developments, focusing on goals and results.

Recommended or required reading and other learning resources / tools

Books:
• Stengl/Sommer/Ematinger: CRM mit Methode - Intelligente Kundenbindung in Projekt und Praxis mit iCRM
• Rapp: Customer Relationship Management. Das neue Konzept zur Revolutionierung der Kundenbeziehungen
• Kracklauer/Mills/Seifert: Collaborative Customer Relationship Management. Taking CRM to the Next Level
• Christopher: Logistics and Supply Chain Management, Creating Value Adding Networks
• Thonemann: Operations Management. Konzepte, Methoden und Anwendungen
• Schulte: Logistik: Wege zur Optimierung der Supply Chain

The lecturer agrees to communicate an updated list of recommended literature in accordance with the syllabus.
Journals:
• Logistik heute
• Supply Chain Management: An international Journal
• Business Logistics

Mode of delivery

SE

Prerequisites and co-requisites

All lectures from the first and second semesters, in particular:
Logistics and Process Management
Cost Accounting and Management Accounting (Controlling)
Supply Management/Purchasing
Change Management
International Marketing & Market Research

Assessment methods and criteria

Continuous assessment and final session