Journalism and Public Relations (PR)

English: Global Communication and Negotiations

Seminar, 2.00 ECTS

 

Course content

English: Global Communication and Negotiation deals with using English in the globalised world. Students will learn about the relationship between language and culture, evaluate the effect of cultural noise, learn about cultural differences in body language and its effect, and discuss the role of international English

Learning outcomes

Students gain skills that are applicable in media management, e.g. entrepreneurial skills, such as the identification of opportunities, creativity and willingness to take risks, the development of ideas, defining strategies and objectives, the planning and implementation of projects, the basic understanding of economic and business relationships.

Recommended or required reading and other learning resources / tools

Kelly, Sara: The entrepreneurial journalists toolkit: Manage your Media, 2015
Jessen, Svein Arne: Project Leadership – step by step – Part I +II, a handbook on how to master small & medium sized projects, 2nd edition 2012
Benchmark Institute: Time Management Manual: 2010
IPMA http://ipma.ch/asp/
Fueglistaller/Müller/Volery: Entrepreneurschip: Modelle-Umsetzung-Perspektiven mit Fallbeispieelen aus Deutschland, Österrreich und der Schweiz
Faltin, Günter: Kopf schläft Kapital: Die ganz andere Art ein Unternehmen zu gründen – Von der Lust, ein Entrepreneur zu sein, 4. Aufl. 2013
Beyer, Andrea/ Carl, Petra: Einführung in die Medienökonomie: 3. Aufl., 2012.
Jürgen Heinrich, Medienökonomie I, Band 1, Westdeutscher Verlag, 2001
Martin Gläser: Medienmanagement, 2008
Hanno Beck: Medienökonomie - Märkte, Besonderheiten und Wettbewerb in Scholz: Handbuch Medienmanagement
Bernd W. Wirtz/Richard Pelz: Medienwirtschaft - Zielsysteme, Wertschöpfungsketten und -strukturen in Scholz: Handbuch Medienmanagement, 2005

Comfort, J. & Brieger, N. (1998). Meetings. London. Penguin Books.
English, L. M. & Lynn, S. (1995). Business across cultures.
Förster, L. & Joyce, A. (2009). Meetings in English. München. Haufe.
Gudykunst, W. B. (2003). Cross-cultural and intercultural communication. Sage.

Mode of delivery

Seminar

Assessment methods and criteria

Continuous assessment