Journalism and Public Relations (PR)

Media Theories

Lecture, 4.00 ECTS

 

Course content

Introduction to leading media theories - mainly postmodernist - and evaluation of their relevance with regard to current media and communication scenarios. Critical reflection of theses and theories by Habermas, Sontag, McLuhan, Luhmann, Castells, Flusser, Kittler, Virilio among others.

Learning outcomes

Students develop critical knowledge of the importance media theories and sharpen their analytical skills and abstracting mind. They use appropriate scientific vocabulary.

Students acquire deep knowledge of media organizations and processes of change management in media companies. They build skills for finding innovative solutions in the context of a rapidly advancing digital transformation.

Recommended or required reading and other learning resources / tools

Weber, Stefan: Theorien der Medien; Yeh, Sonja: Anything Goes? – Postmoderne Medientheorien im Vergleich; Sachs-Hombach, Klaus: Bildtheorien; Han,
Byung-Chul: Digitale Rationalität; Flusser, Vilem: Medienkultur;
Virilio, Paul: Fluchtgeschwindigkeit; Schnell, Ralf: Gegenwartskultur

Breyer-Mayländer, Thomas (Hrsg.): Vom Zeitungsverlag zum Medienhaus: Geschäftsmodelle in Zeiten der Medienkonvergenz. Heidelberg 2014.
Folkenflik, David: Page One. Inside the New York Times and the Future of Journalism. New York 2011.
Haller, Michael: Brauchen wir Zeitungen? Zehn Gründe, warum Zeitungen untergehen. Und zehn Vorschläge, wie dies verhindert werden kann. Köln 2014.
Kramp, Leif; Novy, Leonhard u.a. (Hrsg.): Journalismus in der digitalen Moderne: Einsichten – Ansichten – Aussichten. Heidelberg 2013.
Simons, Anton: Journalismus 2.0. Konstanz 2011.
The New York Times: Innovation. Report. New York 2014.

Mode of delivery

Lecture and micro case studies

Prerequisites and co-requisites

Basic knowledge of media communication

Assessment methods and criteria

Colloquium