International Management

WPF 4 Creative Corporate Communication

Seminar, 5.00 ECTS

 

Learning outcomes

Upon sucessful completion of either of the courses offered in this module, students will be able to
- describe the subject matter and the main content
- analyse cases by applying the theorie taught in the course
- provide solutions for practical problems with regards to the subject matter of the course

Recommended or required reading and other learning resources / tools

Sales management : principles, process and practice; Donaldson, Bill; Palgrave Macmillan 2007
Die 7 Disziplinen im Sales-Management : Eine Anleitung für nachhaltige Kunden- und Geschäftsentwicklung im Vertrieb; Rauch, Nikolaus A. [VerfasserIn]; Springer Gabler 2016
The handbook of logistics and distribution management; Rushton, Alan Croucher, Phil Baker, Peter; Kogan Page 2007
Distributionsmanagement; Specht, Günter; Fritz, Wolfgang; Stuttgart: Kohlhammer 2005
International journal of physical distribution and logistics management.

Mode of delivery

Seminar, 2 THW

Prerequisites and co-requisites

None

Assessment methods and criteria

continuous assessment