International Business & Entrepreneurial Perspectives
Integrated course, 3.00 ECTS
This introductory course focuses on the opportunities and risks of the complex environment of international business with an emphasis on the unique challenges involved in managing international operations. Main topics include foreign economic, political, legal and cultural environments, international trade, organizational structure as well as international marketing. Explanations for the emergence and growth of international entrepreneurial companies are provided based on theories of international business.
Students know the opportunities and risks of international business. Students can evaluate market entry opportunities based on specific criteria. Students know international organizations and their importance for international business.
Recommended or required reading and other learning resources / tools
Albaum/Duerr: International Marketing and Export Management (2016).
Apfelthaler/Fuchs: Management Internationaler Geschäftstätigkeit (2008).
Daft: Organisation Theory and Design (2010).
Schreyögg: Grundlagen des Managements(2010).
Schreyögg: Grundlagen der Organisation (2012).
Academy of Management Review
The Journal of Business Strategy
Mode of delivery
Integrated lecture (1 ECTS lecture, 2 ECTS work sessions)
Prerequisites and co-requisites
Assessment methods and criteria
Lecture: final exam; work sessions: continuous assessment