International Management

International Market Entry Strategies

Seminar, 3.00 ECTS


Course content

This course enables students to understand and assess the opportunities and risks of international business. Students gain insight into the determinants of entrepreneurial decisions in international business, including political, social, economic, legal and cultural aspects. Different market entry strategies, such as export, franchising, joint ventures, M&A etc. are discussed.

Learning outcomes

After completing these courses, students can apply methods of market entry strategies, such as SWOT analyses or PESTLE analysis procedures. Students know the criteria used by companies to make market entry decisions and can evaluate them.

Recommended or required reading and other learning resources / tools

Griffin, Ricky W. and Michael W. Pustay. 2014. International Business. Upper Saddle River: Pearson Education/Prentice Hall. Part III: Managing International Business.
Young, Stephen. 2000. International market entry and development - Strategies and Management. Hemel Hempstead, Hertfordshire: Harvester Wheatsheaf.
Lymbersky, Christoph. 2008. Market Entry Strategies: Text, Cases And Readings In Market Entry Management.
Lovelock, C / Wirtz, J. .: Services Marketing – People, Technology, Strategy, 8th edition, World Scientific Publishing Co Inc (USA), 2016.
Recommended journals
International Journal of Global Trade
European Journal of International Management
Journal of International Business Studies
Advances in Service Marketing and Management
European Journal of Marketing
International Journal of Service Industry Management
Journal of the Academy of Marketing Science
Journal of Marketing
Journal of Retailing
Journal of Services Marketing
Journal of Services Research
The Service Industries Journal
Financial Times
Harvard Business Review

Mode of delivery


Prerequisites and co-requisites

N. a.

Assessment methods and criteria

SE: final exam