Sustainable Food Management

Branding and Creative Corporate Communication

Integrated course, 2.00 ECTS

 

Course content

The subject of this course will be the importance of the "brand", its vision and mission statement. Different tools for the description of brand identity and positioning will be introduced. Based on this we will cover the most important criteria for a cross-media campaign.

Learning outcomes

Based on fundamentals of marketing, students learn to develop a solid marketing concept. They not only reflect on the special features of food marketing but also learn about branding. This module will be rounded off by developing different professional communication pathways with special focus on crossmedia and social media marketing.

Recommended or required reading and other learning resources / tools

Kotler/Keller, Marketing Management 14, Pearson Education, Harlow 2012

Mode of delivery

Integrated course

Prerequisites and co-requisites

Modules on economy in 4th Semester

Assessment methods and criteria

Module exam