Sustainable Food Management

Sales and Key Account Management

Integrated course, 2.00 ECTS

 

Course content

Special requirements of the food industry sector will be transferred to the sales process. This will facilitate an understanding of the fundamentals of features of industrial purchasing processes. Furthermore, demand analyses and segmentation techniques will be looked at, as well as the Key Account concept and Account Planning.

Recommended or required reading and other learning resources / tools

Literature will be announced at the beginning of the course.

Mode of delivery

Integrated course

Prerequisites and co-requisites

Contents of the Introduction to Business Studies and Economics

Assessment methods and criteria

Module exam