Public Communication

Lecture, 5.00 ECTS

 

Course content

Governing vs. Government Communication in Modern Democracies Public Policy: Shaping and Reporting Modern Public Services: Organization and Implementation Aspects of Administrative Law (at Municipal and National Level) Regulatory Mechanisms in International and National Contexts Business Activities of the EU Representation in Austria. Teaching objectives / Competence acquisition: 1. Knowledge of the complex relationships of policy making in modern democracies 2. Awareness of the critical analysis of one's own position / organization 3. Ability to formulate and design one's own / institutional strategies.

 

 "The term multilevel governance has been coined in European research and international policy research. However, the phenomenon thus described has long been the subject of social science analyzes. Forms of multilevel policy are found not only in the relationship between domestic and foreign policy, but also in vertically divided states, be they states, regionalized states, or decentralized unit states, and they are explored in federalism research, policy research, and administrative research. " - Sounds complicated, but it is not. On the one hand, the course will consist of independent literary reading, on the other hand - in the form of blocked courses - from the community, to the state and federal level to the European Union, the topic will be summarized both theoretically and practically in the form of guest appearances by designated practitioners. It will be central to analyze the aspects of policy making as well as of representation for the mentioned levels.

Learning outcomes

The graduate has detailed, social science-based knowledge of the current political, socio-economic and media environment and the comprehensive transformation processes that currently affect it. They can analyze the position of one's own institution, one's own company in this environment, and develop appropriate communicative success strategies, even if some variables of change are still unknown. In doing so, they have a strong ability to reflect on the consequences of their own trade in legal and ethical terms, as well as in terms of gender equality and the challenges of a diverse society.

Recommended or required reading and other learning resources / tools

Pflichtliteratur

Wird in Form von Kopiervorlagen bereitgestellt.

Ausgewählter Kapitel aus Europa von A bis Z. Taschenbuch der europäischen Integration. Hg. v. Werner Weidenfeld und Wolfgang Wessels. Baden-Baden13 2014.

Ausgewählter Kapitel aus Politik in Österreich. Das Handbuch. Hg. v. Herbert Dachs. Wien 2006.

Ausgewählter Kapitel aus Die österreichische Demokratie im internationalen Vergleich, 2., vollständig überarbeitete und aktualisierte Auflage. Hg. v. Ludger Helms und David M. Wineroither Baden-Baden 2017 (= Politik und Demokratie in den kleinen Ländern Europas, Bd. 1).

 


Empfohlene Literatur

Gammelin, Cerstin und Löw, Raimund: Europas Drahtzieher. Wer in Brüssel wirklich regiert. Berlin 2014.

Leiße Olaf: Europäische Union für dummies. Weinheim 2019.

Mode of delivery

Independent, topic-related preparation and presentation.

Guest lectures by

Stefan BÖRGER, Mag. Studium der Rechtswissenschaften in Graz und Bergen, Post Graduate-Studium Europäische Integration in Dresden; Referatsleiter Europa und Außenbeziehungen beim Amt der Steiermärkischen Landesregierung.

Multilevel Governance in Theorie und Praxis

Wolfgang Kofler, Mag, Studium der Politikwissenschaft, Publizistik und Kommunikationswissenschaft in Wien; Lt.-Stv. Der Öffentlichkeitsarbeit der Stadt Villach, Pressesprecher von Bürgermeister Günther Abel.

Jenseits von Villacher Fasching und Villacher Kirchtag – Wie man eine Stadt kommunikativ neu erfindet und positioniert

Martin Link, MA, Studium Public Communication an der FH JOANNEUM; Pressesprecher von Soziallandesrätin Doris Kampus.

„Zwischen Mundpropaganda und Social Media – Politische Kommunikation in der Praxis“

Thomas Mayer, Brüssel-/EU-Korrespondent der Tageszeitung „Der Standard“.

Brüsseler Insights

Birgit Witamwas, Mag, Dr. Studien der Kunstgeschichte, Kulturmanagement und Cultural Policy and Management in Graz und London; Senior Cultural Officer am Österreichischen Kulturforum in Washington, DC.

Cultural Governance & Representation 

Prerequisites and co-requisites

None

Assessment methods and criteria

Semester exam on 8 February 2020