Software Design

Marketing

Lecture, 2.50 ECTS

 

Course content

1.     Definitions / Basics

2.     Planning / Strategy

3.     Marketing Mix, Value Proposition Design & Digital Business Modelling

4.     Analysis & Tools

5.     Trends in Marketing

6.     Creation of Ads

7.     Advertising

8.     Direct Marketing

9.     Online Marketing

Learning outcomes

Qualification for marketing

... own ideas / products & services

... of your own company

... a digital business model

... of your own person

Recommended or required reading and other learning resources / tools

Mode of delivery

Classical lecture format
     Consistent marketing project
     Self-employed tasks / homework
     ... and videos

Prerequisites and co-requisites

Assessment methods and criteria

40% cooperation & exercises & homework

60% business model simulation