Software Design

Economics of the Internet

Lecture, 2.00 ECTS

 

Course content

Students learn about the difference between old and new economy (with regard to new technologies) on the macro- and micro-economic level as well as on the business administration level; traditional, digital and hybrid business models will be analyzed with respect to client focus and quality awareness.

Learning outcomes

Students know the different intentbased business models like
Business-to-Business (B2B) - Business-to-Consumer (B2C) - Business-to-Administration (B2A) -   Administration-to-Consumer (A2C) - Administration-to-Administration (A2A) - Consumer-to-Consumer (C2C)


Recommended or required reading and other learning resources / tools


Reiner Clement/Dirk Schreiber (2010): Internetökonomie – Grundlagen und Fallbeispiele der vernetzten Wirtschaft, Physica-Verlag, Heidelberg.

Gerrit Heinemann (2012): Der neue Online-Handel – Erfolgsfaktoren und Best Practices, Gabler Lehrbuch, Wiesbaden.

Krüger, W. / Bach, N. (2001): Geschäftsmodelle und Wettbewerb im e-Business, in: Buchholz, W./Werner, H. (Hrsg.), Supply Chain Solutions – Best Practices im E-Business, Schaeffer-Poeschel

Picot, A. (2001): Die Bedeutung von Standards in der Internet-Ökonomie, in: Porter, M.E. (2001): Strategy and the Internet, in: HBR March 2001, S.63-78.

Stähler, P. (2001): Geschäftsmodelle in der digitalen Ökonomie, Lohmar, Köln

Timmers, P. (1998): Business Models for Electronic Markets, in: Electronic Markets Vol. 8

Zerdick, A. et al. (1999): Die Internet-Ökonomie. Strategien für die digitale Wirtschaft, Berlin


Mode of delivery

seminar

Prerequisites and co-requisites

basic economical knowledge and know how about business processes

Assessment methods and criteria

lecture, discussion and homework