Claudia Linditsch




Claudia Linditsch is lecturer and international project manager at the institutes of international management and banking and insurance industry. Further, Claudia Linditsch is also responsible for marketing activities and the organisation of events at the institute of banking and insurance industry.

Claudia Linditsch began her academic career at FH JOANNEUM in 2006 at the Institute for International Management at the degree program "International Business", which she completed in 2009. After three years of intensive training, the interest was not satisfied, so Claudia Linditsch graduated in 2011 with a Master of Arts in Business from the degree program "International Management" at FH JOANNEUM. During this time, there was a great passion for marketing and event management. Therefore, it was only logical that the Master's thesis dealt with this topic as well: "5 Senses Marketing - The Power of Experiential Marketing to Influence Price Sensitivity in the Sports Event Industry".

Claudia Linditsch has 8 years of professional experience in the event and marketing industry with a special focus on cultural management and 8 years in the area of international project management.

Current research focuses on:

Digital marketing / branding and sustainable tourism
Financial management at universities
Financial and Engineering Literacy as well as on the
Establishment of research competence centers.