MMag. Dr.

Edith Podhovnik



Edith Podhovnik has been working as a teaching and research faculty member at FH JOANNEUM since 2003. She received her PhD from Swansea University (United Kingdom), specialising in dialectology and sociolinguistics, and a Master’s degree in English and Russian from the Karl Franzens Universität Graz.

She has been lecturing in various countries on sociolinguistics, communication, stereotypes in the media, and cats in the public sphere, including the United Kingdom, the United States and Russia, and writes a research blog on linguistic variation in cat-related digital spaces..

Her research interests include but are not limited to regional and social language variation, computer-mediated communication, and computer-mediated discourse


Podhovnik, E. (2018). The Purrification of English: Meowlogisms in Online Communities: A qualitative description of a selected #blackcat community on Instagram. English Today, 34(3), 2-16. doi:10.1017/S0266078418000020

Podhovnik, E. (2017). Catvertising: The Appeal of Cats in Advertising. ABSRC 2017 Conference - Milan Proceedings.(won the Best Paper Award)
Podhovnik, E. (2016). The Meow Factor: An Investigation of Cat Content in Today’s Media. Arts & Humanities Conference Venice, Italy, 27 – 30 April 2016, Conference Proceedings, 27 April 2016, p. 127-139. DOI: 10.20472/AHC.2016.001.013

Podhovnik, E. (2015), Language and Academic Identity: Sociolinguistic Aspects of English as a Lingua Franca in the Scientific Community. PEOPLE: International Journal of Social Sciences, 1(2), 37 - 52.

Podhovnik, E. (2014). Die Anderen. Russlands Image in Österreich. In: Fischer, H., Wassermann, H. (eds). Medien - Kommunikation - Innovation. Perspektiven akademischer Journalismus- und PR-Ausbildung sowie Medienforschung. Graz: Leykam.

Podhovnik, E. (2014). My i vy. Stereotipy o Rossii v avstrijskih pecatnyh SMI vo vremja gazovogo krizisa 2008-2009 godov. Problemy social’no èkonomiceskogo razvitija nacional’nyh gosudarstv i regionov v mirovoj recessii. Materialy meždunarodnogo naucnogo kruglogo stola. 37-44. Centra mežregional’nyh issledovanij Kafedry regiovedenija i èkonomiki zarubežnyh stran Fakul’teta meždunarodnyh otnošenij Voronežskogo gosudarstvennogo universiteta. g. Voronež.

Podhovnik, E. (2013). Language in International Business. Diminish the Cross-cultural Divide with Cultural Scripts” EBES 2013 Conference – Rome Proceedings.

Podhovnik, E. (2012). English as International Business Language. An Ethnopragmatic Approach. ABSRC 2012 Conference - Venice Proceedings.

Podhovnik, E. (2011). Problems in Exolingual Speech Situations. English as International Business Language. ABSRC 2011 Conference – Venice Proceedings.

Podhovnik, E. (2010). Age and Accent - Changes in a Southern Welsh English Accent. Research in Language, 8. 23-40.

Podhovnik, E. (2010). Imidž Rossii v avstrijskih pecatnyh SMI. Stereotipy vo vremja gazovogo krizisa 2008.2009 godov.“ SMI 2010. Sredstva massovoj informacii v sovremennom mire. Peterburgskie ctenie. Sankt Peterbugr: Sankt Peterbugrkskij Gosudarstvennyj Universitet.

Podhovnik, E. (2010). Cross-cultural Pragmatic Failure in Meetings and Negotiations. EBES 2010 Conference - Athens Proceedings.

Podhovnik, E. (2008). The phonology of Neath English: a socio-dialectological survey (Doctoral dissertation, Swansea University).