Gudrun Reimerth studied Germanic Languages and Literature, Linguistics, Political Science and Communication at the University of Vienna and the University of Illinois in Champaign-Urbana. After graduating she worked in Public Relations: First managing the Public Relations Office at the University of Klagenfurt, then as Senior Consultant in a PR firm at Vienna, there e.g. campaigning for the Starbucks Market Entry to Austria, which was awarded with the “Staatspreis PR”. Since 2003 she teaches Public Relations at the University of Applied Sciences FH JOANNEUM in Graz.
Her main areas of interest are Integrated Communication, CSR management in public relations, Internationalization of Public Relations, Didaktics of Communication and Visual Communication. She is also an active, contributing member of the Austrian public relations society, EUPRERA, the European Public Relations Education and Research Association, ECREA and ICA.