Mag.

Gudrun Reimerth

 

Portrait


Gudrun Reimerth studied Germanic Languages and Literature, Linguistics, Political Science and Communication at the University of Vienna and the University of Illinois in Champaign-Urbana. After graduating she worked in Public Relations: First managing the Public Relations Office at the University of Klagenfurt, then as Senior Consultant in a PR firm at Vienna, there e.g. campaigning for the Starbucks Market Entry to Austria, which was awarded with the “Staatspreis PR”. Since 2003 she teaches Public Relations at the University of Applied Sciences FH JOANNEUM in Graz.

Her main areas of interest are Integrated Communication, CSR management in public relations, Internationalization of Public Relations, Didaktics of Communication and Visual Communication. She is also an active, contributing member of the Austrian public relations society, EUPRERA, the European Public Relations Education and Research Association, ECREA and ICA.

Courses

Journalismus und Public Relations (PR) (Bachelor)
Einführung in den Journalismus und die PR | Lecture (Vo) | Coursecode: 180593103 Fundamentals of Public Relations 2 SWS 2 ECTS Text und Präsentation | Seminar (Se) | Coursecode: 180593107 PR Lab: Text 2 SWS 2 ECTS PR-Konzepte | Seminar (Se) | Coursecode: 180593203 PR Lab: Creation & Project Management 2 SWS 4 ECTS PR-Konzepte | Lecture (Vo) | Coursecode: 180593204 PR Concept Work and Analysis 1 SWS 2 ECTS Medientheorien und Analysen | Lecture (Vo) | Coursecode: 180593301 Media Theories 3 SWS 4 ECTS Strategische PR | Seminar (Se) | Coursecode: 180593307 PR Lab: Planning, Evaluation and Analysis 2 SWS 4 ECTS Medienöffentlichkeiten | Seminar (Se) | Coursecode: 180593402 Media and Society 3 SWS 8 ECTS Onlinekommunikation 1 | Seminar (Se) | Coursecode: 180593408 Integrated Communications 4 SWS 6 ECTS Onlinekommunikation 1 | Seminar (Se) | Coursecode: 180593409 Content Strategy 4 SWS 6 ECTS Innovation und Medienentwicklung | Seminar (Se) | Coursecode: 180593504 Preparatory Seminar for the Bachelor Paper 1 SWS 2 ECTS Innovation und Medienentwicklung | Integrated course (iL) | Coursecode: 180593505 Online Monitoring and Opinion Mining 2 SWS 2 ECTS Onlinekommunikation 2 | Seminar (Se) | Coursecode: 180593508 Corporate Publishing 3 SWS 5 ECTS Onlinekommunikation 2 | Seminar (Se) | Coursecode: 180593509 PR Lab: Project 4 SWS 8 ECTS Pflichtpraktikum | Seminar (Se) | Coursecode: 180593601 Seminar Accompanying the Placement 1 SWS 1 ECTS Bachelorarbeit | Seminar (Se) | Coursecode: 180593603 Seminar Accompanying the Second Bachelor Paper 1 SWS 2 ECTS Bachelorarbeit | Bachelor paper (BA) | Coursecode: 180593604 Bachelor Paper 1 SWS 9 ECTS
Public Communication (Master)
Präsentation und Kommunikation | Integrated course (iL) | Coursecode: K_COM_1490018_S2_06 2 SWS 4 ECTS