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FH-Prof. MMag. Dr.

Harald Friedl


Associate Professor (FH)


+43 (316) 5453 - 6725



Health and Tourism Management
Kaiser-Franz-Josef-Straße 24
Room KF24.02.228
8344 Bad Gleichenberg


Harald A. Friedl, lawer and philosopher, is lecturing since 2003 at the study program Health Management in Tourisms at the FH JOANNEUM - University of Applied Sciences in Bad Gleichenberg.

Further responsibilities are:
Coordination of Master Thesis
Coordination of Tourism Lectures
Security and Sustainability at the Department of Bad Gleichenberg
Support in Public Relations and legal advice.
His research activities are focused on the following issues:

Sustainable regional development through tourism
Theory of applied tourism ethics/cybernetic tourism ethics
Integration of Sustainability and Health Promotion
CSR and organisational development/ change management for middle sized businesses
Security in tourism, terrorism and international energy-related politics
Cognition, Interaction and conflict management in intercultural tourism
The lecturer is active travel guide and journalist since the early nineties, specialiced on tourism and international cooperation. Since the late nineties, he is engaged in the research for ethics and sustainability in tourism as well as ethnotourism with Touareg nomads in the central Sahara. Untill today he is guiding sustainable tours into the Sahara. Finally, he is intercultural trainer of the peace keeping corps of the Austrian Military Service.

Most important publications:

® Tourismusethik (2002), München: Profil Verlag.

® Respektvoll reisen (2005, 2.A), Bielefeld: Reise Know-how Verlag.

® KulturSchock Tuareg (2008), Bielefeld: Reise Know-how Verlag.

® Reisen zu den Wüstenrittern (2009), Nordhausen: Bautz Verlag.

Selected awards:

® 2004 "signaTOUR" for the best German-speaking travel guide for sustainable travel ("Respectful travel")

® 2006 "Rupert Riedl Prize" for pioneering research on the integration of ethics, evolutionary theory and peacebuilding

® 2010 "Sustainability Award" of the BM for Science & the Ministry of Life for student initiatives as project initiator and coordinator iRd course "Sustainable Tourism Development"

® 2010 "UN Decade Project for Education for Sustainable Development" of the UNESCO Commission Austria for the initiative and coordination of student projects

® 2012 "Teaching Award" by FH JOANNEUM for outstanding teaching

® 2014 "Ars docendi - State Prize for Excellent Teaching at Austrian Universities of Applied Sciences" Category Humanities, Social and Health Sciences "

® 2017 "Teaching Award +" by FH JOANNEUM for outstanding teaching

®2018 Nominated for the "Ars docend"

® 2022 Literary Award of Feldbach (3. place)
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