Manuela Tooma




Manuela Tooma has taught at FH JOANNEUM University of Applied Sciences in Bad Gleichenberg since 2009 in the field of hospitality and tourism.

In 1992 she qualified with a Tourism Manager Diploma from the College of Tourism in Bad Gleichenberg, Austria. Thereafter she worked for 12 years in the hospitality industry, in the F&B area and in managerial positions in front office departments, in 4* and 5* business and package hotels in various countries, including Switzerland, Germany, England and Egypt.

Since 2006 she has expanded her experience with academic studies, completing a bachelor’s degree in International Management from FH JOANNEUM University of Applied Sciences in Graz, Austria. During her studies she spent one semester at the University of International Business and Economics in Beijing, China. Afterwards she completed the master’s programme in Tourism Management at the University of Pannonia in Veszprem, Hungary.

Her bachelor’s thesis was entitled: “Examining the Personal and Professional Challenges of Immigrants in Austria – Providing Recommendations to HR Managers for Better Work and Cross-Cultural Integration”. Her master’s thesis involved exploratory research looking at the underlying factors which determine customer satisfaction, dissatisfaction and customer loyalty with a focus on the preceding decision-making process in the hospitality and tourism industry.

List of Publications:

Tooma, M. & Hofer-Fischanger, K. (2019). Service and Information Technology - an Interdisciplinary Learning Approach between Healthcare and the Hospitality Industry. In: Tschandl, M & Sorko, SR (Hg), Business Digitalization: New Business Models, Smart Production and the Human side of Digitalization. Graz-Wien: Leykam.

Frank, G., Friedl, H. A. & Tooma, M. (2019). The Making of Gastfreundschaft. Ein erlebniswissenschaftlicher Diskurs mit Arbeitsmodell. In: FH Wien (Hg.), Experience Design im Tourismus. Erlebnisse gestalten: Grundlagen – Beispiele – Methoden. Wien: Springer Gabler Verlag.

Tooma, M. & Hofer, K. (2019). Services Made by Humans? - How Information Technology (IT) shapes our Services – Considerations for the Hospitality and Healthcare Sectors. Book of Abstracts from the Conference Business Digitalization (24th April), Kapfenberg.

Tooma, M. & Simi, H. (2018). Physically Active, But Stressed: Mixed Methods To Evaluate Activity Levels Of Chefs and Waiters. Paper presented at the International Hospitality and Tourism Conference (17th-19th October), Budapest.

Tooma, M. (2016). Sustainable Work-Life-Balance and Well-Being for Employees within the Hospitality Industry – A Rather Romantic Wonderland? ATLAS Tourism and Leisure Review, Volume 2016-1.
Visiting Scholar:

University of Pannonia, Faculty of Business and Economics / Institute of Tourism Management (2011)

University of Salzburg, Lehrgang Gastrosophische Wissenschaften (since 2011)