Language of instruction
German
Change Management and Organisational Development
This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.
Language of instruction
German
Networking and Business Communication
Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.
Language of instruction
German
Entrepreneurship and Start-up
In this course, students learn the key elements and processes of entrepreneurship.
The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out.
In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.
Language of instruction
German
This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.
Language of instruction
German
In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.
Language of instruction
German
In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.
Language of instruction
German
This course teaches students the fundamental and legal principles of individual athlete management. The brand building (the athlete as a brand), prominence, attractiveness and affinity of individual athletes are discussed from a holistic perspective of consultation and care. This course also discusses the relationship of athletes to the media, as well as the advertisement and market value of athletes. Work as a player consultant in the football sector is also covered.
Language of instruction
German
Content Creation and Digital Marketing
Students learn how to optimize content for various digital platforms such as social media, blogs and websites. They learn how to plan, create and distribute digital content. Important topics include search engine optimization, content strategy, target group analysis and campaign monitoring. They also learn how to use data analysis tools and content management systems to develop effective marketing strategies.
Language of instruction
German
Management of e-Sport Teams and Gaming Centers
Students will learn about the organization and management of e-sports teams and the operation of gaming centers. The course content includes planning training programs, team management, sponsoring and marketing. In addition, students will learn about the technical equipment and management of gaming centers, including customer service, special event management and security concepts.
Language of instruction
German
Students will become familiar with the economic aspects of the e-sports industry. Topics include the analysis of business models, game development and design, and trends in the e-sports and gaming industry. Game analysis and KPIs of games are also covered. In addition, participants will learn how to develop commercial partnerships.
Language of instruction
German
Consumer Behavior and Fan Engagement
Students will gain knowledge about how to analyze and effectively influence consumer behavior in order to strengthen fan loyalty. The content includes psychological, social and cultural aspects of consumer behavior. In addition, strategies and techniques for building and maintaining a strong fan base through digital media and personal interactions are taught.
