Rob Britton knows airline crises. He was part of the team that helped rebuild American Airlines after “9/11” terrorist attacks in 2001 (two of AA’s jets were hijacked and used as weapons), and helped manage crises before and after that. In this lively presentation Rob will discuss the varied origins of airline crises, some examples of poor management and eight basic best practices for effective crisis management. This talk is essential for anyone interested in our crisis-prone industry.
About the Speaker
Rob Britton spent nearly his entire career in the airline industry, including 22 years at American in 11 different positions. Rob is currently an Adjunct Professor at Georgetown University in Washington, DC and at Imperial College London, and an annual guest lecture at more than 25 universities in the Americas and Europe. He holds a Ph.D. in geography from the University of Minnesota, and a postdoctoral certificate from the Wharton School, University of Pennsylvania.
