In mixed international teams, students developed innovative marketing concepts for two cooperation partners:
- The Master’s program “Digital Entrepreneurship and Innovation” at FH JOANNEUM
- The start-up Re-Set – a visionary company that designs and handcrafts high-end mountain bikes for people with and without disabilities. Re-Set is committed to making movement, adventure, and the joy of outdoor freedom accessible to everyone. Their individually adapted bikes empower people with limited mobility to participate actively in outdoor sports, fostering independence, confidence, and inclusive experiences.
The results were presented in a professional pitch format. For each case, eight inter-cultural student teams first delivered concise two-minute pitches. The most convincing concepts advanced to the final round and were presented in a full ten-minute project presentation.
The jury included the project partners, international faculty members, and the Head of Institute, FH-Prof. Dr. Doris Kiendl. The jury highlighted the creativity, strategic thinking, and cultural awareness demonstrated in the final concepts.
We warmly congratulate the winning teams and are truly proud of the achievements of all participating students. The course once again demonstrated how cross-cultural collaboration inspires innovation—and how internationalization is lived and experienced at FH JOANNEUM.
Creating. Collaborating. Growing – Together.
