Ing. Mag.

Denny Seiger



Mr. Denny N. Seiger has worked in international marketing and sales for over 20 years. He holds a Master's degree (Magister) in Business Administration from University of Economics and Business (Wirtschaftsuniversität) in Vienna and is Sloan Fellow of the London Business School.
Before joining the faculty at FH-Joanneum he held senior management positions in Austrian SME’s, including Head of Business Unit Industry at AKG, a leading brand of audiophile headphones and microphones; Marketing Director at Egston, a supplier of industrial products and subassemblies to the automotive, communications and robotics industry and managing partner of Illustree, a digital communications agency.

Since 2009 is Denny a member of the faculty at FH-Joanneum and teaches marketing and sales with a focus on international and business-to-business markets at bachelor and master degree programmes in Graz and Kapfenberg. He also supervises bachelor's and master's thesis and contributes with teaching and research to international projects.

Denny lectured B2B marketing at the University of Stockholm School of Business (Sweden) and institutions in Spain, Turkey, Slovenia, Vietnam, Indonesia and Malaysia.

More information can be found here:

Teaching focus:

Business-to-Business marketing, corporate strategy for industrial markets

Research Interests:

Business-to-Business marketing, networks and relationships in b2b markets, business ecosystems, entrepreneurial ecosystems, Servitization / Service Dominant Logic of marketing.


Liebl, Hildegard/Seiger, Denny, Marketing in volatilen Märkten: die Bedeutung von Beziehungen und gemeinsamer Wertschaffung mit den Kunden. In: Heimerl, Peter/Tschandl, Martin (Hrsg.), Controlling – Finanzierung – Produktion – Marketing, Wien 2014