What I studied:
- Master’s degree – Digital Entrepreneurship and Innovation, cohort 2021
💡 My job: Owner of the social-media–focused advertising agency PR.Socials in Graz, Austria
How to reach me: Mail
Portrait
Ready, study, go!
Start your studies top informed.
Study your dream!
All information about studying.
Stay in touch!
Stay connected with the university.
Study with Purpose!
Discover our study programmes.
Advance with Purpose!
Lifelong learning and thinking ahead.
Research with Purpose!
Research from idea to application.
Better together!
As a university we create new opportunities.
“I translate ideas into attention and enjoy turning creative concepts into real impact.”
Peter Rieß is the founder and owner of the social-media-focused agency PR.Socials in Graz, where he transforms creative ideas into successful digital strategies.
My Friendship Book Entry
Me in three emojis:
✨Passionate about new ideas & digital creativity
🎯 Driven by purpose and positive change
💡Always exploring new ideas and finding clever solutions
In my free time: Outside of work, I find inspiration in nature through hiking and mountain biking, expressing creativity through photography and content creation, and discovering new cultures and places while traveling.
This was the most exciting project I worked on: founding my own agency
When I was little, I wanted to be a special forces agent, today I am the owner of a social-media–focused advertising agency.
If I hadn’t studied Digital Entrepreneurship, I would probably be working in an agency or in the event management industry
Here is where I spent my time after the lectures: having coffee with some of my colleagues
My favorite spot on campus: rooftop terrace
This is how I celebrated my graduation: with some great food and quality time with family
Tell us what your job is, without telling us what your job is: I translate ideas into attention
About my studies
If my studies were an animal, it would be a wolf. Teaching me how to lead independently, while also showing the power of collaboration and collective strength.
What you definitely learn in my study programme: How to be a DEM good leader 😉
The best course was: Entrepreneurial mindset
This course was a challenge for me: Data technologies
Fun fact from my studies? Useless knowledge? I learned that ‘just one small change’ is never actually small.
My advice for you
You don’t have to have everything figured out. Learning how to adapt is part of the process.
About my job
I am the founder and owner of PR.Socials, a social-media-focused advertising agency based in Graz. In my work, I translate ideas into attention and help my clients grow their digital presence effectively – one of the highlights of my career was helping a client reach 100,000 followers within just a few months.
I stumbled into this career path, but I quickly realized how much I enjoy turning creative concepts into real impact. My studies helped me develop essential skills for my job, including analyzing target groups, interpreting insights and data, building meaningful networks, and developing the mindset to turn ideas into action. I rely on creative approaches and strategic thinking every day, and I continuously focus on my strengths while enjoying the journey of growing my agency.
Our Graduates
Would you like to get to know other FH JOANNEUM graduates and find out more about their studies and career paths? You can find all the portraits here.