ATOMIC ONE / Trail Running Shoe
Project Work in cooperation with Atomic Austria
MPS is a trail running shoe that is made from recycled TPU waste (recycled ski-boots). Through its modularity, the shoe will not use adhesives to bind the modules together, thus it will be easier to repair, upgrade, customise, and recycle. Each of the modules can be easily removed and replaced with a module with same or different performance stats, thus we can create a customised shoe in sense of style, performance, and season of the year. The shoes modularity also opens the possibility of atomic recycle and old-for-new centres, that will help the overall sustainability of the company, by gathering the resources for the products and educating environmentally friendly consumers. The aim of this concept is also to enable a smoother business transformation from winter- to summer-sport, through a product that will enable the transition and at the same time generate the income to support it.