Bachelor’s Thesis

Designing Social Media

Content Strategy Management

 
Designing social media 1

Social media has become one of the most important means of our modern communication. Private individuals share moments of their daily life on their accounts and thus develop and design their own online identity. Integrating this online identity into the marketing strategy is almost inevitable for companies. The core of this work is the history of social networks and the creation and explanation of a social media strategy.

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