Bachelor’s thesis

Same. Different.

The interface between Social Work & Social Design

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Bettina Fink won a Red Dot Design Award 2020 for her Bachelor’s thesis "Same. Different. The interface between Social Work & Social Design".

Throughout the past years the designer‘s role has changed. Simply designing and beautifying is not enough anymore. Design today is seen and also used as a political tool. This work deals with the question how design influences the daily life and if it is possible to accomplish social and cultural changes through design.

The rise of globalisation involved an expansion of exclusion, respectively social injustice. Social design tries to conquer this deficit and pleads for social fairness. Therefore, this thesis was based on selected literature concerning marginal groups. A direct reference to the topic of social design and its relation to social care can be made as well as the reference to the fact why it is crucial to support social organisations and institutions graphically. All these aspects were brought together with a series of portraits of the VinziWerke.