A moving image as a marketing and didactic tool at the Talentcenter
This master’s thesis looks at the didactic use of the film medium by means of the production of video materials for the Talentcenter of the WKO Styria. A further topic of this thesis is the use of animation in instructional videos, including in combination with real film.
Overall the entire process of film production is described, from the initial conversation with the customer and cooperation with the advertising agency, up to publication in the planned medium. The opportunities and possibilities of using a moving image as a marketing instrument are also illustrated.